BEHIND THE BRAND
London-based label Issa launched in 2006 out of designer Daniella Helayel’s desire to create the perfect dress. Acquired by Camilla Al Fayed in 2011, the label’s original intent lives on under new Creative Director Jamie O’Hare. Issa’s signature style includes feminine silhouettes, draped details, and bold statement prints, resulting in a collection featuring a kaleidoscope of colorful party dresses.
Meet the Designer