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About Us

Our Brand

In homage to the history of couturiers who showcased their creations in trunks to elite clientele, Moda Operandi is the only online retailer to invite clients to preorder next-season’s looks straight from the runway. And for those who can’t wait, we offer an expertly curated in-season boutique.

The vibrant theatrics of fashion week come to life with our highly editorialized shopping experience. Spellbinding imagery and evocative language showcase our exceptional designer offerings, comprised of everything from premier fashion houses to emerging vanguard labels. Expect unprecedented access to stunning ready-to-wear, luxurious leather goods, and museum-worthy fine jewelry.

Moda Operandi's dedicated Personal Stylists provide the most bespoke services in luxury shopping, attending to our client’s every need, from expert styling advice to tailored wardrobe recommendations. With a sophisticated suite of high-tech meets high-touch services, our seasoned team of fashion industry professionals is just a call or click away. We invite you to shop with us and see why the Moda Operandi experience is like no other.

Our Leaders
Co- Founder
Lauren Santo Domingo
Our customer knows that any designer we feature, we believe in, and she’ll be getting the most up to date fashion.
One of the most authoritative figures on New York’s fashion circuit, a muse to feted fashion designers such as Proenza Schouler and featured on Vanity Fair's International Best Dressed List, Lauren Santo Domingo co-founded Moda Operandi in 2011. Raised in Greenwich, Connecticut, she received her education at the University of Southern California and began her career at Vogue, where she is now a contributing editor. She brings her extensive experience and industry relationships to Moda Operandi.
Chief Executive Officer
Deborah Nicodemus
Our core business puts the client first and allows her to make a purchase that is unedited from the runway.
Deborah Nicodemus is the CEO of Moda Operandi, where she oversees the business strategy and overall operations of the company. Deborah has extensive merchandising and brand management experience across several international luxury brands. Most recently, Deborah served as Chief Merchandising and Marketing Officer at leading North American fine jewelry brand Maison Birks. Previously, Deborah held executive roles within the LVMH group at Donna Karan and DFS Group managing luxury retailers such a Gucci, Prada, Hermes, Ferragamo, Cartier, Bvlgari, Tiffany, and other international brands.
Join the Team
Our fast-growing company is seeking talented people to join our team. If you are interested in working for a groundbreaking luxury e-tailer, explore our current openings.
Looking for something else? Send your resume and cover letter to careers@modaoperandi.com, We look forward to hearing from you!
Affiliates & Partners
Moda Operandi is thrilled to partner with websites and blogs on the vanguard of innovation in fashion, lifestyle, design, and beauty. As a member of the program, please enjoy the benefits below:
Competitive commission rates
Performance-based incentives
First look at product images from the latest runway collections
Advance notice of Moda Operandi trunkshow dates
Access to Moda Operandi ads
A dedicated affiliate team
How to Sign Up?
Complete the online application to become a member of the Moda Operandi Affiliate Program. You can also email us affiliates@modaoperandi.com
Join the Moda Operandi Affiliate Program.
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