BEHIND THE BRAND
With over 170 years of history, Loewe is one of the world’s oldest luxury labels, founded on the brand pillars of craftsmanship, progress and an unparalleled expertise with leather (all goods are still manufactured in Madrid, where they have been since its founding). Since his arrival as creative director, Jonathan Anderson has found a new way forward for the heritage brand, infusing it with a new relevance within the fashion realm.
Born in 1984 in Northern lreland, Anderson graduated from the London College of Fashion in 2005, shortly after establishing himself as a celebrated talent with critics and customers alike. In 2014 he joined Loewe, presenting his first runway collection for Spring ’15. In doing so, he redefined the Loewe name as a destination for modern and thought-provoking luxury fashion. And thanks to his innovative use of materials and incredible craft, Anderson has helped earn Loewe a reputation for its handmade fabrics and artful textures. Key accessory designs alongside the ready-to-wear (now a firm highlight of the Paris fashion calendar) include the Puzzle handbag, an entirely original style created by Anderson, the Hammock, the Barcelona, and elephant-shaped accessories which playfully demonstrate the exceptional skill of Loewe’s artisans.