The Moda Operandi SS20 Runway Report: Using Data Science & Fashion Expertise to Predict Next Season’s Trends
We’re excited to bring you the second installment of the Moda Operandi Runway Report, the only consumer-driven trend analysis based on real-time data from interactions with the luxury fashion consumer. Unlike other trend reports, Moda’s forecast is determined by those who shop a season ahead, giving us a unique position to accurately predict next season’s trends, key pieces, and best-performing collections.
Because Moda sells runway in real time, our data identifies the key pieces and trends of next season before any other retailer. This model can benefit our designers and Moda as we make inventory investment decisions for the season ahead. We take the guesswork out of the buying process, and as a result, we’ve found that, once in our Boutique, bestsellers in Trunkshow on average have two-10x greater sales per item than Boutique inventory that is not informed by preseason sales. For example, Prada’s Leather Combat Boots and Sheer Lace Cape, both bestsellers in Prada’s FW19 Trunkshow, saw a 100 percent sell-through within just days of hitting our Boutique site. Among other Trunkshow hits that now boast a higher- and faster-than-average sell-through are Isabel Marant’s Milane Sweater and Jalford Printed Jersey Top, and Paco Rabanne’s Tiger-Print Lurex Dress and Tailored Floral Suit. The list goes on.