RUNWAY REPORT SS20
Moods of the Season













RUNWAY REPORT SS20
Moods of the Season








True Romance

Romantic femininity is taking on a more refined modern aesthetic. With brands like Brock Collection, Cecilie Bahnsen, and Miu Miu leading the way, we are going to see a lot of corsetry, sweetheart shapes, and exposed necklines next spring.

From Left: Miu Miu, Loewe, Molly Goddard, Khaite, Brock Collection and Cecilie Bahnsen

SHOP THE TREND

True Romance

Romantic femininity is taking on a more refined modern aesthetic. With brands like Brock Collection, Cecilie Bahnsen, and Miu Miu leading the way, we are going to see a lot of corsetry, sweetheart shapes, and exposed necklines next spring.

From Left: Miu Miu, Loewe, Molly Goddard, Khaite, Brock Collection and Cecilie Bahnsen

SHOP THE TREND

Focus On... New Romantics

A trend becomes most compelling when unexpected brands lean towards the aesthetic. This season, several minimalist brands—including Khaite, Marina Moscone, and Gabriela Hearst—found success with a more feminine direction; incorporating decorative embroidery, sheer fabrications, and florals.

Focus On... New Romantics

A trend becomes most compelling when unexpected brands lean towards the aesthetic. This season, several minimalist brands—including Khaite, Marina Moscone, and Gabriela Hearst—found success with a more feminine direction; incorporating decorative embroidery, sheer fabrications, and florals.

Khaite
Designer Catherine Holstein put a nostalgic twist on her signature American sportswear, serving artful juxtapositions of plaid, florals, denim, and tulle. The collection’s bestseller was the Maddy top—a body-hugging, décolletage-baring, long-sleeve knit that came styled beneath corset tops on the runway.

Khaite
Designer Catherine Holstein put a nostalgic twist on her signature American sportswear, serving artful juxtapositions of plaid, florals, denim, and tulle. The collection’s bestseller was the Maddy top—a body-hugging, décolletage-baring, long-sleeve knit that came styled beneath corset tops on the runway.

Marina Moscone
One of NYFW’s emerging talents Marina Moscone evolved beyond her typically modernist silhouettes and minimal surface embellishment. Her collection, which garnered a sales increase of 120 percent since SS19, featured sweet embroidered florals and smocking techniques.

Marina Moscone
One of NYFW’s emerging talents Marina Moscone evolved beyond her typically modernist silhouettes and minimal surface embellishment. Her collection, which garnered a sales increase of 120 percent since SS19, featured sweet embroidered florals and smocking techniques.

Gabriela Hearst
Immaculate fabrics and precise tailoring are synonymous with Gabriela Hearst. Incorporating macramé, crochet, and fringe, the designer used more handicraft than ever before, resulting in a beautifully sensual take on femininity. The look is encapsulated in her bestselling piece: a classic white dress, crafted entirely from hemp, and complete with delicate macramé detailing.

Gabriela Hearst
Immaculate fabrics and precise tailoring are synonymous with Gabriela Hearst. Incorporating macramé, crochet, and fringe, the designer used more handicraft than ever before, resulting in a beautifully sensual take on femininity. The look is encapsulated in her bestselling piece: a classic white dress, crafted entirely from hemp, and complete with delicate macramé detailing.

Khaite
Designer Catherine Holstein put a nostalgic twist on her signature American sportswear, serving artful juxtapositions of plaid, florals, denim, and tulle. The collection’s bestseller was the Maddy top—a body-hugging, décolletage-baring, long-sleeve knit that came styled beneath corset tops on the runway.


Khaite
Designer Catherine Holstein put a nostalgic twist on her signature American sportswear, serving artful juxtapositions of plaid, florals, denim, and tulle. The collection’s bestseller was the Maddy top—a body-hugging, décolletage-baring, long-sleeve knit that came styled beneath corset tops on the runway.


Marina Moscone
One of NYFW’s emerging talents Marina Moscone evolved beyond her typically modernist silhouettes and minimal surface embellishment. Her collection, which garnered a sales increase of 120 percent since SS19, featured sweet embroidered florals and smocking techniques.


Marina Moscone
One of NYFW’s emerging talents Marina Moscone evolved beyond her typically modernist silhouettes and minimal surface embellishment. Her collection, which garnered a sales increase of 120 percent since SS19, featured sweet embroidered florals and smocking techniques.


Gabriela Hearst
Immaculate fabrics and precise tailoring are synonymous with Gabriela Hearst. Incorporating macramé, crochet, and fringe, the designer used more handicraft than ever before, resulting in a beautifully sensual take on femininity. The look is encapsulated in her bestselling piece: a classic white dress, crafted entirely from hemp, and complete with delicate macramé detailing.

Gabriela Hearst
Immaculate fabrics and precise tailoring are synonymous with Gabriela Hearst. Incorporating macramé, crochet, and fringe, the designer used more handicraft than ever before, resulting in a beautifully sensual take on femininity. The look is encapsulated in her bestselling piece: a classic white dress, crafted entirely from hemp, and complete with delicate macramé detailing.











Seductively revealing necklines grabbed attention at Khaite and Miu Miu, where almost a quarter of sales came from the off-the-shoulder cardigans styled throughout the show.




















Seductively revealing necklines grabbed attention at Khaite and Miu Miu, where almost a quarter of sales came from the off-the-shoulder cardigans styled throughout the show.














Seductively revealing necklines grabbed attention at Khaite and Miu Miu, where almost a quarter of sales came from the off-the-shoulder cardigans styled throughout the show.







Seductively revealing necklines grabbed attention at Khaite and Miu Miu, where almost a quarter of sales came from the off-the-shoulder cardigans styled throughout the show.



KEY DETAIL
The Exposed Neckline

The SS20 season showcased seductive sweetheart necklines and off-the-shoulder silhouettes. This revealing silhouette is set to be a surefire hit next season: nearly a quarter of Miu Miu sales came from shoulder-grazing cardigans, shrobed down to reveal the décolletage just-so.


Top row, from left: Miu Miu, Bottega Veneta, Jacquemus and Miu Miu • Bottom row, from left: Marina Moscone, Khaite (for both) and Proenza Schouler


KEY DETAIL
The Exposed Neckline

The SS20 season showcased seductive sweetheart necklines and off-the-shoulder silhouettes. This revealing silhouette is set to be a surefire hit next season: nearly a quarter of Miu Miu sales came from shoulder-grazing cardigans, shrobed down to reveal the décolletage just-so.


Top row, from left: Miu Miu, Bottega Veneta, Jacquemus and Miu Miu • Bottom row, from left: Marina Moscone, Khaite (for both) and Proenza Schouler


COLOR THEORY
We used AI to identify SS20’s top color trends, and found Ivory is in high demand.

Nothing refreshes a wardrobe quite like the color white—a weightless linen shirt, a silk dress, the perfect blazer. But next spring, people will gravitate to more muted iterations, eschewing the optic white in favor of head-to-toe looks in ivory. Our data shows ivory is in high demand, solidifying its trend status.


In order of appearance: JW Anderson, The Row, Deveaux, A.W.A.K.E. Mode, Khaite, Gabriela Hearst

COLOR THEORY
We used AI to identify SS20’s top color trends, and found Ivory is in high demand.

Nothing refreshes a wardrobe quite like the color white—a weightless linen shirt, a silk dress, the perfect blazer. But next spring, people will gravitate to more muted iterations, eschewing the optic white in favor of head-to-toe looks in ivory. Our data shows ivory is in high demand, solidifying its trend status.


In order of appearance: JW Anderson, The Row, Deveaux, A.W.A.K.E. Mode, Khaite, Gabriela Hearst

COLOR THEORY
We used AI to identify SS20’s top color trends, and found Ivory is in high demand.

Nothing refreshes a wardrobe quite like the color white—a weightless linen shirt, a silk dress, the perfect blazer. But next spring, people will gravitate to more muted iterations, eschewing the optic white in favor of head-to-toe looks in ivory. Our data shows ivory is in high demand, solidifying its trend status.


In order of appearance: JW Anderson, The Row, Deveaux, A.W.A.K.E. Mode, Khaite, Gabriela Hearst


COLOR THEORY
We used AI to identify SS20’s top color trends, and found Ivory is in high demand.

Nothing refreshes a wardrobe quite like the color white—a weightless linen shirt, a silk dress, the perfect blazer. But next spring, people will gravitate to more muted iterations, eschewing the optic white in favor of head-to-toe looks in ivory. Our data shows ivory is in high demand, solidifying its trend status.


In order of appearance: JW Anderson, The Row, Deveaux, A.W.A.K.E. Mode, Khaite, Gabriela Hearst


STAND-OUT COLLECTION
34% of Valentino’s ready-to-wear orders were white cotton pieces.

Pierpaolo Piccioli opened his Valentino SS20 collection with twelve all-white looks that put an haute couture lens on cotton poplin. Customers could not resist the series of pristine looks—34 percent of Valentino’s ready-to-wear orders were white cotton pieces.

STAND-OUT COLLECTION
34% of Valentino’s ready-to-wear orders were white cotton pieces.

Pierpaolo Piccioli opened his Valentino SS20 collection with twelve all-white looks that put an haute couture lens on cotton poplin. Customers could not resist the series of pristine looks—34 percent of Valentino’s ready-to-wear orders were white cotton pieces.

STAND-OUT COLLECTION
34% of Valentino’s ready-to-wear orders were white cotton pieces.

Pierpaolo Piccioli opened his Valentino SS20 collection with twelve all-white looks that put an haute couture lens on cotton poplin. Customers could not resist the series of pristine looks—34 percent of Valentino’s ready-to-wear orders were white cotton pieces.

STAND-OUT COLLECTION
34% of Valentino’s ready-to-wear orders were white cotton pieces.

Pierpaolo Piccioli opened his Valentino SS20 collection with twelve all-white looks that put an haute couture lens on cotton poplin. Customers could not resist the series of pristine looks—34 percent of Valentino’s ready-to-wear orders were white cotton pieces.

FINISHING TOUCH
Simone Rocha's pearl Bag was Moda's top Selling bag for SS20. 

An undisputed favorite on the runway, Simone Rocha’s giant pearl perspex top handle was Moda’s top-selling bag for SS20. There’s truly no better finishing touch to a romantic spring look than this fashion treasure.

FINISHING TOUCH
Simone Rocha's pearl Bag was Moda's top Selling bag for SS20. 

An undisputed favorite on the runway, Simone Rocha’s giant pearl perspex top handle was Moda’s top-selling bag for SS20. There’s truly no better finishing touch to a romantic spring look than this fashion treasure.

Reality Dressing

“Keep it simple, but never boring,” says our Fashion Director Lisa Aiken when asked about her style mantra. The runway has made that very easy as of late with its transition toward a beautifully understated approach to dressing. A testament to this is the popularity of The Row’s Blue Work Shirt, a wardrobe staple that, at $1250 per unit, ranked as one of Moda’s bestselling tops for the SS20 season.

From Left: Gabriela Hearst, Brandon Maxwell, Deveaux, The Row, Loewe and Bottega Veneta

SHOP THE TREND

Reality Dressing

“Keep it simple, but never boring,” says our Fashion Director Lisa Aiken when asked about her style mantra. The runway has made that very easy as of late with its transition toward a beautifully understated approach to dressing. A testament to this is the popularity of The Row’s Blue Work Shirt, a wardrobe staple that, at $1250 per unit, ranked as one of Moda’s bestselling tops for the SS20 season.

From Left: Gabriela Hearst, Brandon Maxwell, Deveaux, The Row, Loewe and Bottega Veneta

SHOP THE TREND

KEY PIECES
Blazers accounted for 30% of all jackets and outerwear sold for SS20, a 275 percent increase from SS19.


Blazers accounted for 30 percent of all jackets and outerwear sold for SS20, a 275 percent increase from SS19. The blazer might be a wardrobe staple, however silhouettes can shift quite drastically from season to season. Case in point? Spring’s collarless and strong-shouldered shapes, found on the runways for The Row and Jacquemus, as well as the longline Seventies suiting seen at Prada and Altuzarra.


In order of appearance: Victoria Beckham, Altuzarra, Rejina Pyo, Bottega Veneta, Jacquemus and Balenciaga

KEY PIECES
Blazers accounted for 30% of all jackets and outerwear sold for SS20, a 275 percent increase from SS19.


Blazers accounted for 30 percent of all jackets and outerwear sold for SS20, a 275 percent increase from SS19. The blazer might be a wardrobe staple, however silhouettes can shift quite drastically from season to season. Case in point? Spring’s collarless and strong-shouldered shapes, found on the runways for The Row and Jacquemus, as well as the longline Seventies suiting seen at Prada and Altuzarra.


In order of appearance: Victoria Beckham, Altuzarra, Rejina Pyo, Bottega Veneta, Jacquemus and Balenciaga

From left: Loewe and Bottega Veneta

From left: Loewe and Bottega Veneta

From left: The Row and Brandon Maxwell

From left: The Row and Brandon Maxwell

_____
From left: Bottega Veneta and Brandon Maxwell

_____
From left: Bottega Veneta and Brandon Maxwell

Trench Coats
Spring ‘20 will be the season of the trench coat. In fact, it was hard to find a runway that didn’t include some iteration of the staple piece. Hits from Proenza Schouler and Loewe contributed to a 140 percent spike in trench coat sales for SS20, affirming its must-have status.




Trench Coats
Spring ‘20 will be the season of the trench coat. In fact, it was hard to find a runway that didn’t include some iteration of the staple piece. Hits from Proenza Schouler and Loewe contributed to a 140 percent spike in trench coat sales for SS20, affirming its must-have status.




Shirt Dress
Touted by our Fashion Director Lisa Aiken as one of the most versatile dresses you could own, the Shirt Dress will be a key piece next season. The Shirt Dress tracked as a top seller across several Trunkshows, including the solid kelly green from Brandon Maxwell, and crisp white silhouettes from Valentino. Another noteworthy piece was The Row’s Drop-Waist Cotton Shirt Dress ($6,490) proving that women are willing to invest in the Shirt Dress.




Shirt Dress
Touted by our Fashion Director Lisa Aiken as one of the most versatile dresses you could own, the Shirt Dress will be a key piece next season. The Shirt Dress tracked as a top seller across several Trunkshows, including the solid kelly green from Brandon Maxwell, and crisp white silhouettes from Valentino. Another noteworthy piece was The Row’s Drop-Waist Cotton Shirt Dress ($6,490) proving that women are willing to invest in the Shirt Dress.




Shorts
Love them or loathe them, shorts are set to be huge for spring. We saw a 30 percent spike in short sales compared to SS19. Expect longer Bermuda styles to trend, as well as the short suit, seen at Givenchy, Deveaux, and Brandon Maxwell.


Shorts
Love them or loathe them, shorts are set to be huge for spring. We saw a 30 percent spike in short sales compared to SS19. Expect longer Bermuda styles to trend, as well as the short suit, seen at Givenchy, Deveaux, and Brandon Maxwell.


Trench Coats
Spring ‘20 will be the season of the trench coat. In fact, it was hard to find a runway that didn’t include some iteration of the staple piece. Hits from Proenza Schouler and Loewe contributed to a 140 percent spike in trench coat sales for SS20, affirming its must-have status.

Trench Coats
Spring ‘20 will be the season of the trench coat. In fact, it was hard to find a runway that didn’t include some iteration of the staple piece. Hits from Proenza Schouler and Loewe contributed to a 140 percent spike in trench coat sales for SS20, affirming its must-have status.

Shirt Dress
The Shirt Dress tracked as a top seller across several Trunkshows, including the solid kelly green from Brandon Maxwell, crisp white silhouettes from Valentino—and even a $6,490 drop-waist version from The Row, proving that women are willing to invest in the Shirt Dress.

Shirt Dress
The Shirt Dress tracked as a top seller across several Trunkshows, including the solid kelly green from Brandon Maxwell, crisp white silhouettes from Valentino—and even a $6,490 drop-waist version from The Row, proving that women are willing to invest in the Shirt Dress.

Shorts
Love them or loathe them, shorts are set to be huge for spring. We saw a 30 percent spike in short sales compared to SS19. Expect longer Bermuda styles to trend, as well as the short suit, seen at Givenchy, Deveaux, and Brandon Maxwell.

Shorts
Love them or loathe them, shorts are set to be huge for spring. We saw a 30 percent spike in short sales compared to SS19. Expect longer Bermuda styles to trend, as well as the short suit, seen at Givenchy, Deveaux, and Brandon Maxwell.

TREND UPDATE
With an 85% increase in sales, expect more summer leather than ever next season.

Traditionally associated with cold-weather dressing, designers have reimagined leather in new colors and lightweight fabrications suited to the warmer seasons. With an 85 percent increase in leather sales for SS20, we’re guaranteed to see more summer leather than ever. And the trend appears across all aesthetics and price points, from Loewe’s incredibly luxurious gathered maxi dress to Remain’s white Bermuda shorts.

Top row, from left: A.W.A.K.E. Mode, Givenchy and Nanushka
Bottom row, from left: Loewe, Ellery and Remain

TREND UPDATE
With an 85% increase in sales, expect more summer leather than ever next season.

Traditionally associated with cold-weather dressing, designers have reimagined leather in new colors and lightweight fabrications suited to the warmer seasons. With an 85 percent increase in leather sales for SS20, we’re guaranteed to see more summer leather than ever. And the trend appears across all aesthetics and price points, from Loewe’s incredibly luxurious gathered maxi dress to Remain’s white Bermuda shorts.

Top row, from left: A.W.A.K.E. Mode, Givenchy and Nanushka
Bottom row, from left: Loewe, Ellery and Remain

TREND UPDATE
With an 85% increase in sales, expect more summer leather than ever next season.

Traditionally associated with cold-weather dressing, designers have reimagined leather in new colors and lightweight fabrications suited to the warmer seasons. With an 85 percent increase in leather sales for SS20, we’re guaranteed to see more summer leather than ever. And the trend appears across all aesthetics and price points, from Loewe’s incredibly luxurious gathered maxi dress to Remain’s white Bermuda shorts.


Top row, from left: A.W.A.K.E. Mode, Givenchy and Nanushka
Bottom row, from left: Loewe, Ellery and Remain


TREND UPDATE
With an 85% increase in sales, expect more summer leather than ever next season.

Traditionally associated with cold-weather dressing, designers have reimagined leather in new colors and lightweight fabrications suited to the warmer seasons. With an 85 percent increase in leather sales for SS20, we’re guaranteed to see more summer leather than ever. And the trend appears across all aesthetics and price points, from Loewe’s incredibly luxurious gathered maxi dress to Remain’s white Bermuda shorts.


Top row, from left: A.W.A.K.E. Mode, Givenchy and Nanushka
Bottom row, from left: Loewe, Ellery and Remain


COLOR THEORY
Gray is the New Beige

Beige may be back—but not for long. Shades of gray, which carry cool, Nineties edge, will soon emerge as the next palette of choice. Prada and Miu Miu pioneered the comeback, with gray pieces accounting for each collection’s bestsellers. Furthermore, the color is seeing a 36 percent increase in sales over last year.


In order of appearance: Christopher Esber, Max Mara, Y Project, Proenza Schouler, Miu Miu and Prada


COLOR THEORY
Gray is the New Beige

Beige may be back—but not for long. Shades of gray, which carry cool, Nineties edge, will soon emerge as the next palette of choice. Prada and Miu Miu pioneered the comeback, with gray pieces accounting for each collection’s bestsellers. Furthermore, the color is seeing a 36 percent increase in sales over last year.


In order of appearance: Christopher Esber, Max Mara, Y Project, Proenza Schouler, Miu Miu and Prada


The Escapist

Designers are fully embracing the “getaway” spirit, with vacation-ready clothes, such as raffia bags and sleek sandals, that elicit an escapist mindset.
From Left: Versace, Johanna Ortiz, Valentino, Dolce & Gabbana, Isabel Marant and Deveaux
 

SHOP THE TREND

The Escapist

Designers are fully embracing the “getaway” spirit, with vacation-ready clothes, such as raffia bags and sleek sandals, that elicit an escapist mindset.
From Left: Versace, Johanna Ortiz, Valentino, Dolce & Gabbana, Isabel Marant and Deveaux
 

SHOP THE TREND

KEY PIECE
The Row’s PVC Sandal was Moda’s top-selling SS20 shoe.

The Row’s PVC clear sandal represents a new take on the “barely there” footwear trend. As our top-selling shoe of the season, chances are you’ll be seeing the discreet flat everywhere once summertime comes.

KEY PIECE
The Row’s PVC Sandal was Moda’s top-selling SS20 shoe.

The Row’s PVC clear sandal represents a new take on the “barely there” footwear trend. As our top-selling shoe of the season, chances are you’ll be seeing the discreet flat everywhere once summertime comes.

KEY PIECE
The Row’s PVC Sandal was Moda’s top-selling SS20 shoe.

The Row’s PVC clear sandal represents a new take on the “barely there” footwear trend. As our top-selling shoe of the season, chances are you’ll be seeing the discreet flat everywhere once summertime comes.


KEY PIECE
The Row’s PVC Sandal was Moda’s top-selling SS20 shoe.

The Row’s PVC clear sandal represents a new take on the “barely there” footwear trend. As our top-selling shoe of the season, chances are you’ll be seeing the discreet flat everywhere once summertime comes.


From Left: Valentino and Loewe 

From Left: Valentino and Loewe 

From Left: Brock Collection and Jacquemus 

From Left: Brock Collection and Jacquemus 


From Left: Ulla Johnson and Altuzarra 


From Left: Ulla Johnson and Altuzarra 

Raffia
Seen all over the runways and topping our bestsellers, raffia bags are big news. But it’s not just the fashion-obsessed who are picking up on the raffia trend—by breaking down images of SS20 bags into their underlying shapes, colors, and textures, our machine-learning algorithms also identified raffia weave as a major feature among top sellers.




Raffia
Seen all over the runways and topping our bestsellers, raffia bags are big news. But it’s not just the fashion-obsessed who are picking up on the raffia trend—by breaking down images of SS20 bags into their underlying shapes, colors, and textures, our machine-learning algorithms also identified raffia weave as a major feature among top sellers.




The Maxi
Billowing maxi lengths nod to the eternal summer mood. The maxi will be major next season, as we saw a 510 percent increase in sales versus SS19, from Jacquemus’s parachute dresses to Ulla Johnson’s bohemian printed styles.




The Maxi
Billowing maxi lengths nod to the eternal summer mood. The maxi will be major next season, as we saw a 510 percent increase in sales versus SS19, from Jacquemus’s parachute dresses to Ulla Johnson’s bohemian printed styles.




Crochet
Handcrafted crochet knitwear enriched the season’s mood, evoking a homespun, nostalgic quality. The bestselling crochet pieces came from Altuzarra, Isabel Marant, and Ulla Johnson.

Crochet
Handcrafted crochet knitwear enriched the season’s mood, evoking a homespun, nostalgic quality. The bestselling crochet pieces came from Altuzarra, Isabel Marant, and Ulla Johnson.

COLOR THEORY
Sunset shades popped during our machine learning analysis of top SS20 colors.

Desert hues, once prevalent on runways across the world, have evolved into a vibrant, sunset palette. Offbeat brights are in high demand compared to other colors for SS20. Notable performers include Emilia Wickstead’s bold orange gown and the buttercream yellow dress at Cecilie Bahnsen.

In order of appearance: Staud, Jacquemus, Bottega Veneta, Emilia Wickstead, Gabriela Hearst and Cecilie Bahnsen


COLOR THEORY
Sunset shades popped during our machine learning analysis of top SS20 colors.

Desert hues, once prevalent on runways across the world, have evolved into a vibrant, sunset palette. Offbeat brights are in high demand compared to other colors for SS20. Notable performers include Emilia Wickstead’s bold orange gown and the buttercream yellow dress at Cecilie Bahnsen.

In order of appearance: Staud, Jacquemus, Bottega Veneta, Emilia Wickstead, Gabriela Hearst and Cecilie Bahnsen


Raffia
Seen all over the runways and topping our bestsellers, raffia bags are big news. But it’s not just the fashion-obsessed who are picking up on the raffia trend—by breaking down images of SS20 bags into their underlying shapes, colors, and textures, our machine-learning algorithms also identified raffia weave as a major feature among top sellers.

Raffia
Seen all over the runways and topping our bestsellers, raffia bags are big news. But it’s not just the fashion-obsessed who are picking up on the raffia trend—by breaking down images of SS20 bags into their underlying shapes, colors, and textures, our machine-learning algorithms also identified raffia weave as a major feature among top sellers.

The Maxi
Billowing maxi lengths nod to the eternal summer mood. The maxi will be major next season, as we saw a 510 percent increase in sales versus SS19, from Jacquemus’s parachute dresses to Ulla Johnson’s bohemian printed styles.

The Maxi
Billowing maxi lengths nod to the eternal summer mood. The maxi will be major next season, as we saw a 510 percent increase in sales versus SS19, from Jacquemus’s parachute dresses to Ulla Johnson’s bohemian printed styles.

Crochet
Handcrafted crochet knitwear enriched the season’s mood, evoking a homespun, nostalgic quality. The bestselling crochet pieces came from Altuzarra, Isabel Marant, and Ulla Johnson.

Crochet
Handcrafted crochet knitwear enriched the season’s mood, evoking a homespun, nostalgic quality. The bestselling crochet pieces came from Altuzarra, Isabel Marant, and Ulla Johnson.

Sex(y) Sells

Meet the new power dressing. Cutouts (in unexpected places), skin reveals, and abbreviated hemlines put the spotlight on an unapologetic, attitude-laden sex appeal.

From Left: Versace, Balenciaga, Gauge81, Brandon Maxwell, Attico and Dolce & Gabbana

SHOP THE TREND

Sex(y) Sells

Meet the new power dressing. Cutouts (in unexpected places), skin reveals, and abbreviated hemlines put the spotlight on an unapologetic, attitude-laden sex appeal.

From Left: Versace, Balenciaga, Gauge81, Brandon Maxwell, Attico and Dolce & Gabbana

SHOP THE TREND

KEY PIECE
Three of our top ten best-selling shoes were thong sandals

Thong sandals are a continuation of the nearly-naked footwear trend. Three of our top ten bestselling shoes featured the thong’s signature strap. Staud added a wedge heel to silhouette, a design detail that felt referential of red carpet dressing from the early aughts. Other top-selling thong sandals came from Neous and GIA X Pernille Teisbaek.



From Top: Staud and Neous

KEY PIECE
Three of our top ten best-selling shoes were thong sandals

Thong sandals are a continuation of the nearly-naked footwear trend. Three of our top ten bestselling shoes featured the thong’s signature strap. Staud added a wedge heel to silhouette, a design detail that felt referential of red carpet dressing from the early aughts. Other top-selling thong sandals came from Neous and GIA X Pernille Teisbaek.



From Top: Staud and Neous

KEY PIECE
Three of our top ten best-selling shoes were thong sandals

Thong sandals are a continuation of the nearly-naked footwear trend. Three of our top ten bestselling shoes featured the thong’s signature strap. Staud added a wedge heel to silhouette, a design detail that felt referential of red carpet dressing from the early aughts. Other top-selling thong sandals came from Neous and GIA X Pernille Teisbaek.



From Top: Staud and Neous


KEY PIECE
Three of our top ten best-selling shoes were thong sandals

Thong sandals are a continuation of the nearly-naked footwear trend. Three of our top ten bestselling shoes featured the thong’s signature strap. Staud added a wedge heel to silhouette, a design detail that felt referential of red carpet dressing from the early aughts. Other top-selling thong sandals came from Neous and GIA X Pernille Teisbaek.



From Top: Staud and Neous


Crop Top
Our bestselling SS20 crop top? A.W.A.K.E. Mode’s Asymmetric Cropped Top.



Crop Top
Our bestselling SS20 crop top? A.W.A.K.E. Mode’s Asymmetric Cropped Top.



Tank Top
Zimmermann’s Brightside Asymmetric Tank topped the charts as our most popular SS20 tank.



Tank Top
Zimmermann’s Brightside Asymmetric Tank topped the charts as our most popular SS20 tank.



Bodysuit
The bodysuit you’ll be seeing everywhere, come spring? Brandon Maxwell’s One Shoulder Pique Top.



Bodysuit
The bodysuit you’ll be seeing everywhere, come spring? Brandon Maxwell’s One Shoulder Pique Top.



Form-fitting tanks, bodysuits, and crop tops accounted for 20% of total top sales for SS20.

Brands including Deveaux and Zimmermann made body-con tops more desirable than ever before, elevating them to a key piece of the season. Expect to see form-fitting tanks, bodysuits, and crop tops—accounting for 20 percent of total top sales for SS20—as next season’s go-to basics. But which of the three will be the biggest next season? Count on the crop top, which saw more sales than tanks and bodysuits, combined.


Form-fitting tanks, bodysuits, and crop tops accounted for 20% of total top sales for SS20.

Brands including Deveaux and Zimmermann made body-con tops more desirable than ever before, elevating them to a key piece of the season. Expect to see form-fitting tanks, bodysuits, and crop tops—accounting for 20 percent of total top sales for SS20—as next season’s go-to basics. But which of the three will be the biggest next season? Count on the crop top, which saw more sales than tanks and bodysuits, combined.


Crop Top
Our bestselling SS20 crop top? A.W.A.K.E. Mode’s Asymmetric Cropped Top.

Crop Top
Our bestselling SS20 crop top? A.W.A.K.E. Mode’s Asymmetric Cropped Top.

Tank Top
Zimmermann’s Brightside Asymmetric Tank topped the charts as our most popular SS20 tank.

Tank Top
Zimmermann’s Brightside Asymmetric Tank topped the charts as our most popular SS20 tank.

Bodysuit
The bodysuit you’ll be seeing everywhere, come spring? Brandon Maxwell’s One Shoulder Pique Top.

Bodysuit
The bodysuit you’ll be seeing everywhere, come spring? Brandon Maxwell’s One Shoulder Pique Top.

FOREVER CLASSIC
Over 75% of all runway shows had at least one LBD

Our data confirms the little black dress is not going anywhere. Versace, JW Anderson, and Ann Demeulemeester, among many other designers, reimagined the wardrobe classic with a variety of new details, from one-shoulder designs to inventive cutouts. We saw over three-quarters of all runway Trunkshows had at least one black dress, proving its prevalence.


From Left: Bottega Veneta and Versace
 



FOREVER CLASSIC
Over 75% of all runway shows had at least one LBD

Our data confirms the little black dress is not going anywhere. Versace, JW Anderson, and Ann Demeulemeester, among many other designers, reimagined the wardrobe classic with a variety of new details, from one-shoulder designs to inventive cutouts. We saw over three-quarters of all runway Trunkshows had at least one black dress, proving its prevalence.


From Left: Bottega Veneta and Versace