RUNWAY REPORT SS20
Collections & Top Items
MOST-LOVED COLLECTIONS
Valentino was the most-loved collection.
Over the course of the SS20 fashion month, Moda held more than 350 Trunkshows with 10,000+ pieces. We combed through our data to determine which collections garnered the most attention, and therefore will sell the most, come spring. Topping the list was Valentino, and others included Oscar de la Renta, Prada, Zimmermann, Loewe, Brandon Maxwell, and Versace.
Methodology: Based on average sessions per day for designer collections.
MUST-BUY PIECES
Moda held more than 350 Trunkshows with 10,000+ pieces for SS20. These are the 10 must-buy pieces, according to you.
We find that Trunkshow data is a strong predictor for what will be trending the following season. Here, we mined Trunkshow engagement to determine the must-buy pieces and those that will find success at retail in just a few months’ time. Khaite’s bustier top ($1080) was a top seller, alongside pieces from Brandon Maxwell, Zimmermann, A.W.A.K.E. Mode, Victoria Beckham, BEVZA, Miu Miu, Prada, Versace, and The Row.
Methodology: Add-to-carts by ready-to-wear runway designer, based on top item per designer.
