Valentino was the most-loved collection.
Over the course of the SS20 fashion month, Moda held more than 350 Trunkshows with 10,000+ pieces. We combed through our data to determine which collections garnered the most attention, and therefore will sell the most, come spring. Topping the list was Valentino, and others included Oscar de la Renta, Prada, Zimmermann, Loewe, Brandon Maxwell, and Versace.
Methodology: Based on average sessions per day for designer collections.
Moda held more than 350 Trunkshows with 10,000+ pieces for SS20. These are the 10 must-buy pieces, according to you.
We find that Trunkshow data is a strong predictor for what will be trending the following season. Here, we mined Trunkshow engagement to determine the must-buy pieces and those that will find success at retail in just a few months’ time. Khaite’s bustier top ($1080) was a top seller, alongside pieces from Brandon Maxwell, Zimmermann, A.W.A.K.E. Mode, Victoria Beckham, BEVZA, Miu Miu, Prada, Versace, and The Row.
Methodology: Add-to-carts by ready-to-wear runway designer, based on top item per designer.
ON THE RISE
STAUD, the L.A.-based cult label, sold the most units of all emerging designers for SS20.
It’s part of Moda’s mission to make it easy for fashion designers to grow their business. To do that, our team travels the globe in search of fresh talent to bring directly to you. Here, we’ve identified which emerging designers will continue to grow, based on our predictive data. Staud, the L.A.-based cult label, sold the most units of all emerging designers. Also making waves is Molly Goddard, the London talent known for her whimsy and meticulously-crafted tulle dresses, who saw a 270 percent increase in sales over last season. Among our top three best selling emerging designers is New-York based label Marina Moscone, known for its minimalist twist on typically feminine details, is on the rise and Christopher Esber, an already-established designer in his native Australia who’s now enjoying global recognition with a triple digit sales growth. Tre by Natalie Ratabesi brings a streetwise twist to silk dresses, statement trousers, and her signature jumpsuits, saw over 300 percent jump in sales over last season, having garnered ample buzz since becoming a 2019 CFDA/Vogue Fashion Fund finalist.
Methodology: Based on emerging designer season over season GOV growth.