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  Foreword  SS'22 At A Glance  What's Next In Fashion   
 

THE LSD EFFECT
For the first time ever, we shot LSD in her key pieces from New York Fashion Week—straight off the runway. The editorial content featuring LSD in next season’s fashion performed 198% above the monthly average impressions.

Moda co-founder Lauren Santo Domingo is admired for her personal style and influence in the fashion industry. We’ve seen how that influence can directly impact sales through Lauren’s editorial, “The Best of NYFW,” which featured her wearing key looks from the Spring/Summer ‘22 collections, including Oscar de la Renta, Gabriela Hearst, Peter Do, Brandon Maxwell, Proenza Schouler, Altuzarra, Carolina Herrera, LaQuan Smith, and Mara Hoffman. This franchise saw record-high social engagement with an increase of 64% in total impressions compared to other Trunkshow content. We also saw an 18% increase in Trunkshow revenue after publishing the editorial campaign, which supported the launch of Lauren’s Closet—an always-on edit of her key Trunkshow looks updated in real time as the show season progresses—ultimately leading to a staggering 88% increase in Trunkshow revenue. 
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RUNWAY-OBSESSED CITIES
Where will we be seeing the most runway fashion next Spring?

To find out, we looked at the cities that spent the most on SS’22 Trunkshows. Topping the global list in order of total revenue: Manhattan, Dubai, Beverly Hills, London, Los Angeles, Chicago, Miami, San Francisco, Houston, Riyadh, and Dallas. As for the top-selling items in two key cities: Manhattanites shopped intricate eveningwear—with Rodarte’s hand-beaded strapless maxi dress taking the most orders—while Dallas shoppers opted to invest in a timeless (yet no less glamorous) staple, Tom Ford’s Leather Blazer.