Lena Hoscheck launched her eponymous collection in 2005 in the Old town of Graz. Since then, her name has become synonymous with a nostalgic return to classic designs, a flattering hourglass silhouette, and feminine tailoring with a twist. Handmade by European artisans, the brand is famed for its sumptuous textiles, opulent patterns, and meticulous attention to detail.
Made of light-weight cotton, the 'Gretl' midi dress has an A-line silhouette detailed with detailed with a folksy floral embroidery along its neckline and hem. Try yours with a belt to accentuate the waist.
