FRAME for Women

FRAME was founded in 2012 by Jens Grede and Erik Torstensson with a mission to create the perfect pair of jeans, blending the heritage of American craft with a distinctly European sensibility. Based in Los Angeles, the brand has expanded beyond its original focus to offer elevated, everyday essentials and highly in-demand collaborations. But denim is still at the heart of what they do: they remain committed to a superior fit, innovative fabric technology, and a clean, sophisticated aesthetic that feels effortlessly cool.