Hermès Pop-Up Book

Each year, the famous luxury brand Hermès, follows a tradition of choosing a theme that dictates the house's creative direction for the year ahead. In 2018, the brand landed on “Let’s Play” and celebrated with a stunning yet playful pop-up book.

Including a selection of 14 of the house's recognizable square scarf designs, both past and new, this book infuses each design with delightful imagination. Intricate paper creations shine a light on the depth and volume within the scarf designs; colorful zebras rise and delicately bowed trees grow from the book's pages. This is a spirited side of Hermès as you've never seen it before.