Barbie: 60 Years of Inspiration

Established March 9, 1959, Barbie arrived on the scene and took the world by storm. Envisioned as a new kind of doll that allowed girls to play out roles that expand beyond a caretaker, Barbie has become one of the most recognizable faces in the world over the past 60 years. Reflecting the ambitions and aspirations of generations of children, Barbie is far more than just a toy: She mirrors the evolution of modern culture and the expansion of women’s roles in society.

Curating the most dynamic images from Mattel brand archives alongside significant social and historical events, Barbie: Sixty Years of Inspiration reflects Barbie’s impact on cultural trends and illustrates her message of positive female empowerment. Above all, Barbie’s mission has always been to inspire girls around the world to follow their dreams and become anything they want.