Matiere Premiere

Matiere Premiere—French for “raw material”—is a Paris-based fragrance house founded in 2019 by master perfumer Aurélien Guichard. The brand’s philosophy centers on showcasing a single central natural ingredient in its highest possible dosage, revealing its unique texture and most beautiful facets. Between Paris and Grasse, Guichard—who grows his own organic Rose Centifolia—composes contemporary, direct fragrances that leave an unparalleled, emotional “sillage.” Each scent is vegan, phthalate-free, and crafted with a focus on ethical sourcing and exceptional quality, ensuring that the excellence of the raw material remains the absolute star of the olfactory experience.