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Yeon

**Based in**: Paris & NYC   **DNA**: Timeless sophistication and discreet luxury   **Why we love it**: Hermès-class quality (something few emerging brands can claim) and incredible fabrics (some take years to develop) read instant chic. If you buy something from Yeon, chances are your granddaughter will be wearing it years down the line.

Yeon

**Based in**: Paris & NYC   **DNA**: Timeless sophistication and discreet luxury   **Why we love it**: Hermès-class quality (something few emerging brands can claim) and incredible fabrics (some take years to develop) read instant chic. If you buy something from Yeon, chances are your granddaughter will be wearing it years down the line.

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