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Fashion runs in the family for sisters Louisa and Pookie Burch, who grew up in a retail empire that included Tory Burch and C. Wonder. Despite the legacy before them, the sister pair decided to go their own way with the launch of Trademark in 2013. In the two short years since, the brand has gained a fast following thanks to its modern take on American sportswear—think wardrobe basics with an edge. This spring follows suit with a collection highlighted by great outerwear options, from a transparent khaki trench to a brown leather jacket that’s treated to look as it were in your family for years. Denim also makes a strong showing in the form of flared white crops and crisp boyfriend jeans that skip the standard distressed treatment for a more polished look. Accessories tie it all together, as pom-pom leather slides and red bucket totes echo the brand’s classic yet cool philosophy.

Trademark

Fashion runs in the family for sisters Louisa and Pookie Burch, who grew up in a retail empire that included Tory Burch and C. Wonder. Despite the legacy before them, the sister pair decided to go their own way with the launch of Trademark in 2013. In the two short years since, the brand has gained a fast following thanks to its modern take on American sportswear—think wardrobe basics with an edge. This spring follows suit with a collection highlighted by great outerwear options, from a transparent khaki trench to a brown leather jacket that’s treated to look as it were in your family for years. Denim also makes a strong showing in the form of flared white crops and crisp boyfriend jeans that skip the standard distressed treatment for a more polished look. Accessories tie it all together, as pom-pom leather slides and red bucket totes echo the brand’s classic yet cool philosophy.

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