BEHIND THE BRAND

Sportmax

Founded in 1969 as a playful and unconventional complement to the company’s signature line, Max Mara, Sportmax is a modern design house known for experimental innovation and masterful Italian craftsmanship. Marked by clean lines and original concepts—and designed for the fearless and confident woman.

BEHIND THE BRAND

Sportmax

Founded in 1969 as a playful and unconventional complement to the company’s signature line, Max Mara, Sportmax is a modern design house known for experimental innovation and masterful Italian craftsmanship. Marked by clean lines and original concepts—and designed for the fearless and confident woman.