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Simone Rocha

The designer: She’s a member of London’s new guard, lauded for her use of experimental fabrics and her ability to make ladylike dressing feel anything but “lady”.

This season it’s about: A demure femininity. Broderie anglaise white dresses are pretty without being too “perfect,” while semi-sheer tulle and lace leave just enough to the imagination.

The piece to buy: One of the incredibly cool trenches (note, they’re styled off the shoulder, not sliced in half!).

Simone Rocha

The designer: She’s a member of London’s new guard, lauded for her use of experimental fabrics and her ability to make ladylike dressing feel anything but “lady”.

This season it’s about: A demure femininity. Broderie anglaise white dresses are pretty without being too “perfect,” while semi-sheer tulle and lace leave just enough to the imagination.

The piece to buy: One of the incredibly cool trenches (note, they’re styled off the shoulder, not sliced in half!).

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