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Sisters Alice and Julia Ruban worked their way up in the fashion industry, becoming some of Russia’s most-sought after stylists before launching Ruban in 2010. Having spent years styling clothes on photo shoots, the duo developed an innate understanding of fabric, color, and fit. Such expertise guides their collections, which are grounded by clean lines, bright colors, and intense embellishments. Spring follows suit with sharply pleated corset tops, ruched organza gowns, and a phenomenal overcoat cast in the most gorgeous shade of cerulean. The aesthetic is polished enough for the office but retains just enough fantasy for special occasions, making it easy to see why Carine Roitfeld and Elena Perminova are fans of the label.

RUBAN

Sisters Alice and Julia Ruban worked their way up in the fashion industry, becoming some of Russia’s most-sought after stylists before launching Ruban in 2010. Having spent years styling clothes on photo shoots, the duo developed an innate understanding of fabric, color, and fit. Such expertise guides their collections, which are grounded by clean lines, bright colors, and intense embellishments. Spring follows suit with sharply pleated corset tops, ruched organza gowns, and a phenomenal overcoat cast in the most gorgeous shade of cerulean. The aesthetic is polished enough for the office but retains just enough fantasy for special occasions, making it easy to see why Carine Roitfeld and Elena Perminova are fans of the label.

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