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The sister-duo behind the brand, Alice and Julia Ruban, began their careers as simple fashion assistants before becoming some of Russia’s most sought-after stylists. Amassing their combined talents in 2010, the pair ventured out on private label Ruban, underscored by complex cuts and unexpected details. The unique aesthetic has gained a cult following among fashion editors.

RUBAN

The sister-duo behind the brand, Alice and Julia Ruban, began their careers as simple fashion assistants before becoming some of Russia’s most sought-after stylists. Amassing their combined talents in 2010, the pair ventured out on private label Ruban, underscored by complex cuts and unexpected details. The unique aesthetic has gained a cult following among fashion editors.

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