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The brand: Frederico Curradi is helming the French heritage house’s much-anticipated relaunch of menswear, with a renewed focus on fabric and meticulous construction.

This season: Curradi painted a picture of the new Rochas man, defined by long, clean lines that convey a handsome, understated confidence and lush, uncomplicated fabrics (Curradi has pledged to exclusively use cruelty-free materials) that attest to his commitment to craft.

Access the full collection, secure your size & skip the waitlist: only in Trunkshow.

ROCHAS

The brand: Frederico Curradi is helming the French heritage house’s much-anticipated relaunch of menswear, with a renewed focus on fabric and meticulous construction.

This season: Curradi painted a picture of the new Rochas man, defined by long, clean lines that convey a handsome, understated confidence and lush, uncomplicated fabrics (Curradi has pledged to exclusively use cruelty-free materials) that attest to his commitment to craft.

Access the full collection, secure your size & skip the waitlist: only in Trunkshow.

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