If there’s one name that’s got the industry talking, it’s Do. (Find out why here.) The New York label crafts a modern uniform of exceptionally tailored pieces as functional as they are fashion-forward. The Fall palette? Gray (it’s trending), accented with rose, scarlet, and hunter green.
The buy: the convertible trench, a waterproof design that Do has been perfecting for years. “Finally, we got it right,” he says of the style for Fall '20.