Brand History

There is no name more synonymous with American fashion than Oscar de la Renta. In fact, designer Oscar de la Renta’s pieces first graced the pages of Vogue before he even established his namesake label, having caught the eye of Diana Vreeland who convinced the then 33-year-old designer to launch his own line. In 1965, the house of Oscar de la Renta was born, with an aesthetic marked by gorgeous embellishments and stunning ball gowns (no doubt inspired by the designer’s years spent assisting Cristóbal Balenciaga). It wasn’t long before first ladies and society women began seeking out the designer for special event dressing.


The twentieth century saw the eveningwear label evolve to include daywear signatures such as floral sundresses and jeweled caftans, all imbued with plenty of color and incredible detail-work carried over from Mr. de la Renta’s couture days. He cultivated a vibrant, ladylike aesthetic so recognizable that his pieces didn’t even require a label for one to know they were his. Certainly Mr. de la Renta’s success can be credited to his ability to make women feel glamorous in his designs.