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Lena Hoschek

The Vienna-based designer—also known as the “Dirndl Darling”—marries the fit and flare of Austria’s traditional dress with an irreverent spirit (she used to assist Vivienne Westwood).

This season it’s about: Tropical prints and plenty of flirt factor, including the fun fruit-face tees. Highlights include short sleeves cut to resemble tulips and black pedal pushers sure to attract Carrie Bradshaw.

Lena Hoschek

The Vienna-based designer—also known as the “Dirndl Darling”—marries the fit and flare of Austria’s traditional dress with an irreverent spirit (she used to assist Vivienne Westwood).

This season it’s about: Tropical prints and plenty of flirt factor, including the fun fruit-face tees. Highlights include short sleeves cut to resemble tulips and black pedal pushers sure to attract Carrie Bradshaw.

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