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Lena Hoschek
The designer: Hailing from Austria, Hoschek puts a modern spin on traditional European styles.
This season it’s about: A seaside escape, complete with sailor stripes, anchors and lobster prints. For eveningwear, the embroidered couture gowns are available for the first time on Moda.
The piece to buy: A day-dress featuring one of Lena’s signature full skirts.