BEHIND THE BRAND
A self-professed “truffle pig” of fabrics, Lena Hoscheck launched her eponymous collection in 2005 in the Old town of Graz. Since then, her name has become synonymous with a nostalgic return to classic designs, a flattering hourglass silhouette, and feminine tailoring with a twist. Handmade by European artisans, the brand is famed for its sumptuous textiles, opulent patterns, and meticulous attention to detail.
Meet the Designer