Sidia

Sidia is a “fragrance-first” body care brand founded in New York by Erin Kleinberg as a tribute to her beloved grandmother’s generational wisdom. The brand translates modern rituals into timeless scents, with the mission of turning skincare into a sensorial pleasure. Every Sidia creation utilizes the proprietary SIDIA Complex™—a blend of rare desert botanicals, like prickly pear and cactus flower, inspired by memories of Palm Springs. From their award-winning Hand Serum to their exquisitely composed candles, Sidia focuses on plant-powered, intentional formulas that encourage a return to the self through purposeful care.