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The Mediterranean’s sparkling azure waters. A pink sunset filling the horizon. Light casting onto white sand. Inspired by the French Riviera’s easy glamour, Buenos Aires–born Fred Samuel founded his Parisian house in 1936. Since then, FRED has become synonymous with brightly colored stones, beautifully reminiscing on its founder’s passions: The Belles Rives and Force 10 collections reflect Samuel’s love for the Côte d’Azur, as bold gems evoke sea-polished stones and cabled bracelets recall sailors’ ropes. A nod to the sunny hues of his South American childhood, interchangeable sugarloaf cabochons finish Pain de Sucre rings. Finally, scalloped yellow gold defines the shimmering Ile d’Or pieces, echoing the ocean’s undulating waves. An expression of Samuel’s innovative vision, each FRED jewel is a sophisticated embodiment of modern French luxury.

FRED

The Mediterranean’s sparkling azure waters. A pink sunset filling the horizon. Light casting onto white sand. Inspired by the French Riviera’s easy glamour, Buenos Aires–born Fred Samuel founded his Parisian house in 1936. Since then, FRED has become synonymous with brightly colored stones, beautifully reminiscing on its founder’s passions: The Belles Rives and Force 10 collections reflect Samuel’s love for the Côte d’Azur, as bold gems evoke sea-polished stones and cabled bracelets recall sailors’ ropes. A nod to the sunny hues of his South American childhood, interchangeable sugarloaf cabochons finish Pain de Sucre rings. Finally, scalloped yellow gold defines the shimmering Ile d’Or pieces, echoing the ocean’s undulating waves. An expression of Samuel’s innovative vision, each FRED jewel is a sophisticated embodiment of modern French luxury.

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