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Edun

"Style should have substance" is the simple mantra embodied by Edun founders, Ali Hewson and Bono (yes, that Bono). The husband and wife duo used the idea of substantive style as the motivating factor behind Edun, their ready-to-wear brand geared towards making beautiful clothing while maintaining an environmental awareness, specifically to developing trade in Africa. Environmentally conscious brands are not uncommon today, but rare is it to find one that creates runway looks that are both eco-friendly and actually wearable. Under the design of Sharon Wauchob, Edun manages to accomplish both.

Edun

"Style should have substance" is the simple mantra embodied by Edun founders, Ali Hewson and Bono (yes, that Bono). The husband and wife duo used the idea of substantive style as the motivating factor behind Edun, their ready-to-wear brand geared towards making beautiful clothing while maintaining an environmental awareness, specifically to developing trade in Africa. Environmentally conscious brands are not uncommon today, but rare is it to find one that creates runway looks that are both eco-friendly and actually wearable. Under the design of Sharon Wauchob, Edun manages to accomplish both.

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