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"Style should have substance." It's a simple mantra but one embodied to the core by Edun founders, Ali Hewson and Bono (yes, that Bono). The husband and wife duo used the idea of substantive style as the motivating factor behind Edun, their ready-to-wear brand geared towards making beautiful clothing while maintaining an environmental awareness, specifically to developing trade in Africa.

Edun

"Style should have substance." It's a simple mantra but one embodied to the core by Edun founders, Ali Hewson and Bono (yes, that Bono). The husband and wife duo used the idea of substantive style as the motivating factor behind Edun, their ready-to-wear brand geared towards making beautiful clothing while maintaining an environmental awareness, specifically to developing trade in Africa.

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