Pre-Fall, Defined
From a timing perspective, Pre-Fall begins to deliver in April-May. The reason you may hear less about it (by which we mean it’s not all over your Instagram) is that, unlike the main seasons, this seasonette is not organised around a fashion week or (typically) given a runway show. But it’s not one to be missed.

Pre-Fall, Defined
From a timing perspective, Pre-Fall begins to deliver in April-May. The reason you may hear less about it (by which we mean it’s not all over your Instagram) is that, unlike the main seasons, this seasonette is not organised around a fashion week or (typically) given a runway show. But it’s not one to be missed.

1. Calvin Klein 205W39NYC, 2La DoubleJ, 3. Bassike, 4. Cushnie, 5. Partow, 6. Balmain, 7Etro, 8Calvin Klein 205W39NYC 

1. Calvin Klein 205W39NYC, 2La DoubleJ, 3. Bassike, 4. Cushnie, 5. Partow, 6. Balmain, 7Etro, 8Calvin Klein 205W39NYC 

Within Pre-Fall you’ll find a mix of great warm-weather pieces that deliver just as summer kicks off, closet heroes such as shirting and knits and early Fall pieces to invest in. And who can forget all of the great dresses for the lineup of weddings every woman has June through September? Think of it as the trail mix of seasons: it includes a little of everything. Here are the things to look out for:

Within Pre-Fall you’ll find a mix of great warm-weather pieces that deliver just as summer kicks off, closet heroes such as shirting and knits and early Fall pieces to invest in. And who can forget all of the great dresses for the lineup of weddings every woman has June through September? Think of it as the trail mix of seasons: it includes a little of everything. Here are the things to look out for:

1) Delightful guest-of looks for all your summer weddings. The best place to secure those failsafe dresses? In trunkshow, when you have the most choice. Designers design with wedding season in mind: they know you’re going to need several. So take advantage of the opportunity to have incredible choice and shop these collections with your social calendar in mind.

1) Delightful guest-of looks for all your summer weddings. The best place to secure those failsafe dresses? In trunkshow, when you have the most choice. Designers design with wedding season in mind: they know you’re going to need several. So take advantage of the opportunity to have incredible choice and shop these collections with your social calendar in mind.

2) Your NEW summer wardrobe—at home and abroad. Don’t let the name fool you: there’s plenty of “summer” in Pre-Fall (it does, technically, say pre, after all). From lightweight shirtdresses to keep you cool in the blazing city heat to swim for the beach and pieces for weekend getaways in the country, Pre-Fall meets your every real-life summer need. Plus, it feels fresh and exciting when you’re already sick of actual “Spring / Summer” (no, you really don’t want that top, even on sale, thank you very much) and are in need of the good old fashioned buzz of something new.

2) Your NEW summer wardrobe—at home and abroad. Don’t let the name fool you: there’s plenty of “summer” in Pre-Fall (it does, technically, say pre, after all). From lightweight shirtdresses to keep you cool in the blazing city heat to swim for the beach and pieces for weekend getaways in the country, Pre-Fall meets your every real-life summer need. Plus, it feels fresh and exciting when you’re already sick of actual “Spring / Summer” (no, you really don’t want that top, even on sale, thank you very much) and are in need of the good old fashioned buzz of something new.

3) Transitional pieces for those tricky in-between months. Cue the ribbed knits you wear under everything for balmy summer evenings to chilly fall mornings, great blouses to rely on for a little polish, skirts that work with every shoe imaginable, blazers, T-shirts, boots, jeans, etc. These pieces may not be the sexiest in your wardrobe, but they’re the ones you need (and wear) the most. Smart shoppers know to find those here.

3) Transitional pieces for those tricky in-between months. Cue the ribbed knits you wear under everything for balmy summer evenings to chilly fall mornings, great blouses to rely on for a little polish, skirts that work with every shoe imaginable, blazers, T-shirts, boots, jeans, etc. These pieces may not be the sexiest in your wardrobe, but they’re the ones you need (and wear) the most. Smart shoppers know to find those here.

4) The classic coat. Okay, fine, you may not be wearing it in May—but if it’s a really, really good one you’re going to buy it anyway. Why are they so good? Because the seasonettes offer pared-down (read: fabulous but actually wearable) versions of the often outlandish, editorial ideas designers showcase on the runway. That perfect pea coat that goes with everything and will never date because it doesn't have all those telling bells and whistles? You’ll find it in Pre-Fall.

4) The classic coat. Okay, fine, you may not be wearing it in May—but if it’s a really, really good one you’re going to buy it anyway. Why are they so good? Because the seasonettes offer pared-down (read: fabulous but actually wearable) versions of the often outlandish, editorial ideas designers showcase on the runway. That perfect pea coat that goes with everything and will never date because it doesn't have all those telling bells and whistles? You’ll find it in Pre-Fall.

5) A jump on next season. We’re about to let you in on a secret. Editors are not psychic. So how do they predict the trends before they happen? By looking at what’s being shown for Pre-Fall. It’s common insider knowledge that this is the season designers use to test-run their ideas for Fall / Winter. As such, it offers an early glimpse into what we’ll be seeing more of. And who doesn’t want to be a season ahead of everyone else?

5) A jump on next season. We’re about to let you in on a secret. Editors are not psychic. So how do they predict the trends before they happen? By looking at what’s being shown for Pre-Fall. It’s common insider knowledge that this is the season designers use to test-run their ideas for Fall / Winter. As such, it offers an early glimpse into what we’ll be seeing more of. And who doesn’t want to be a season ahead of everyone else?

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