The Watch List

Wondering who the hot names from Spring/ Summer ’17 are? Look no further than our complete list below and meet the brands you need to invest in now.

Magda Butrym

On her mood board are old photographs from concerts. “For the past two seasons I have explored 'Romantic Punk'" says the Polish designer. For Butrym, it’s about contrasts. A unique mix of traditional craft with harder-edged subculture staples offer effortlessly cool pieces armed with a sense of history.


They’re achingly cool (and don’t the street style photographers know it…), Italian and, between them, have many years of experience across the industry. Whether traveling the world or casually lounging in a classic silk peignoir (their signature piece), they’re the girls we’d most like to trade lives with. If you haven’t already heard of Attico, let us introduce you.


Something of an ‘enfant terrible’ (he put a white horse on the runway for SS16), the self-taught designer wows every season with his runway spectacles. But smoke and mirrors, this is not—it’s the clothes that are the theatrical main event. This season sees costume-influenced shirting and pastoral straw hats akin to those worn by “les Santons de Provence.” Translation? Literally, the little saints of Provence, meaning the cast of characters (the shepherd, the cook, etc,) that make up a village.

Wanda Nylon

She might have won the prestigious 2016 ANDAM fashion prize (Emmanuel Alt sits on the judging panel alongside head honchos from LVMH, Kering and others) but Wanda Nylon is no teacher’s pet. Having made her start in rainwear, designer Johanna Senyk has since been praised for her “street/fetish hybrid” by US Vogue. Her rebellious aesthetic challenges preconceptions with experimental materials and thought-provoking (as well as downright provocative!) pieces.

Oscar Tiye

The shoe label shot to fame with the instantly recognizable “Minnie” sandal—a glamorous stiletto with “ears”. Born in Jordan, designer Amina Muaddi’s love of fashion took her from Milan (as a fashion assistant at L'Uomo Vogue) to New York (at GQ). Honing her craft in an artisanal hub near Venice, she "lived her dream" and finally launched her shoe line a few years ago, age 26. Best friends with the Attico girls, Muaddi is part of the cosmopolitan Italian cool-set, documenting her travels between Milan and Paris on her dynamic Instagram feed, one fine shoe-ed step at a time.