Wondering who the hot names from Spring/ Summer ’17 are? Look no further than our complete list below and meet the brands you need to invest in now.
On her mood board are old photographs from concerts. “For the past two seasons I have explored 'Romantic Punk'" says the Polish designer. For Butrym, it’s about contrasts. A unique mix of traditional craft with harder-edged subculture staples offer effortlessly cool pieces armed with a sense of history.
Current mood: Recovery...I had very intensive last few months with Paris Fashion Week!
Born: Silesia, Poland
Breakfast: Avocado and a cup of hot tea (always at home)
Playlist: Joy Division
Sunday morning spent: Watching cartoons
Based: Warsaw, Poland
Key piece: Asymmetric floral printed dresses and blouses rich in ruffle details
Details: Signature handcrafting techniques such as pleated leather skirts or crochet dresses
Inspiration: The surreal and symbolic work of American photographer Francesca Woodman
They’re achingly cool (and don’t the street style photographers know it…), Italian and, between them, have many years of experience across the industry. Whether traveling the world or casually lounging in a classic silk peignoir (their signature piece), they’re the girls we’d most like to trade lives with. If you haven’t already heard of Attico, let us introduce you.
Names: Giorgia Tordini and Gilda Ambrosio
Current mood: Giorgia: Leopard prints and vinyl / Gilda: ‘80s in China
Based? Giorgia: New York / Gilda: Milan
Breakfast: Giorgia: Coffee, yogurt, granola and blueberries / Gilda: Water, coffee and cigarette
Sunday morning: Giorgia: Yoga class / Gilda: sleeping
Inspiring people: Giorgia: Yves Saint Laurent, Carlo Mollino / Gilda: Cher and my grandmother
Something of an ‘enfant terrible’ (he put a white horse on the runway for SS16), the self-taught designer wows every season with his runway spectacles. But smoke and mirrors, this is not—it’s the clothes that are the theatrical main event. This season sees costume-influenced shirting and pastoral straw hats akin to those worn by “les Santons de Provence.” Translation? Literally, the little saints of Provence, meaning the cast of characters (the shepherd, the cook, etc,) that make up a village.
Name: Simon Porte Jacquemus
Born: Mallemort (South of France)
CV: Self-taught, worked at the Comme des Garcons boutique
Playlist: Clara 3000 (from the movie Jean de Florette) played at the show
Key piece: The straw hat
Details: Exaggerated proportions, asymmetry, cultural influences from Southwest France
She might have won the prestigious 2016 ANDAM fashion prize (Emmanuel Alt sits on the judging panel alongside head honchos from LVMH, Kering and others) but Wanda Nylon is no teacher’s pet. Having made her start in rainwear, designer Johanna Senyk has since been praised for her “street/fetish hybrid” by US Vogue. Her rebellious aesthetic challenges preconceptions with experimental materials and thought-provoking (as well as downright provocative!) pieces.
The shoe label shot to fame with the instantly recognizable “Minnie” sandal—a glamorous stiletto with “ears”. Born in Jordan, designer Amina Muaddi’s love of fashion took her from Milan (as a fashion assistant at L'Uomo Vogue) to New York (at GQ). Honing her craft in an artisanal hub near Venice, she "lived her dream" and finally launched her shoe line a few years ago, age 26. Best friends with the Attico girls, Muaddi is part of the cosmopolitan Italian cool-set, documenting her travels between Milan and Paris on her dynamic Instagram feed, one fine shoe-ed step at a time.
Name: Amina Muaddi
Alarm set to: 8am
Coffee order: Almond cappuccino, no sugar
Playlist: Soul, RnB and Hip Hop
Sunday morning spent: Sleeping in! It’s the only day I get to do that
Based: Milan and Paris
Key piece: The Antoinette ruffled sandals
Aesthetic: Feminine, refined but with a “gangster” edge
Mood board: Sade, Mathilda, Yves Saint Laurent (and his sketches) nature, palms, vintage photos of vacation destinations.