MODA OPERANDI  
Runway Report: 
Spring / Summer 2021
Editorial Image

MODA OPERANDI  
Runway Report: 
Spring / Summer 2021
Editorial Image
MODA OPERANDI

Runway Report: 
Spring / Summer 2021
MODA OPERANDI

Runway Report: 
Spring / Summer 2021
  
  Foreword  THIS SEASON'S FASHION  WHAT'S NEXT...   

 
  
  Foreword  THIS SEASON'S FASHION  WHAT'S NEXT...   

 
  Foreword   
 THIS SEASON'S FASHION
 
 
WHAT'S NEXT...
  Foreword   
 THIS SEASON'S FASHION
 
 
WHAT'S NEXT...
Foreword
What will the Luxury Consumer be Wearing Next Season, One Year Into the Pandemic?

The world is facing the most serious and complex set of challenges in a century. At a moment like this discussing fashion trends might seem frivolous. But fashion trends can offer illuminating insight: how customers feel about the present and the near future is revealed by their wardrobe choices.

We at Moda Operandi are uniquely positioned to preview upcoming fashion trends. This is because we are the only platform on which customers can pre-order next season’s collections through our proprietary Trunkshow model. By analyzing thousands of these pre-order transactions each season, we get an early read on what will be trending months from now—be it designers, silhouettes, styles, colors, etc. And it is our hope that the entire fashion industry can benefit from these insights. That is the premise on which our bi-annual Runway Report was born.

For this next edition, however, our objective goes beyond just predicting upcoming fashion trends. Rather, we’re asking how that trend data can help us understand the mindset of our consumers in the pandemic era. What do their fashion investments reveal about how they are thinking about their future lifestyles?

In our last Runway Report in April 2020, we examined how drastic lifestyle changes brought on by the pandemic affected how the luxury consumer was shopping. Three months into the global crisis, our data showed a consumer shift toward a more conservative “quiet luxury,” a trend characterized by higher value, timeless pieces like fine jewelry, luxury home products, and hand-crafted fashion, and perhaps signaling a newly de-stabilized confidence in the market. Steep increases for search terms like “sweatpants” showed us the consumer was spending a disproportionate amount of time indoors, while upticks in sales for highly emotional pieces (such as Mach and Mach’s Crystal Satin Pumps, priced at $995) suggested they maintained bouts of optimism for the future.

Fast forward to today. How is the luxury fashion consumer thinking about her life six months from now, and how is she planning her wardrobe accordingly? Despite conjecture in the public domain that sweatpants will dominate for seasons to come, due to ongoing lockdowns and restrictions, our data indicates a far more “optimistic” outlook. Yes, comfort will be a resounding theme in the season ahead, but that comfort will not come at the expense of style. The luxury consumer is seeking a wardrobe that evokes an easy, relaxed sense of high fashion, perhaps anticipating a lifestyle where socialization happens among small groups at home. This trend toward easygoing wardrobing is complemented, however, by the luxury consumer’s continued desire to acquire higher-value designer pieces. We saw this manifested through an uptick in spend for long-lasting “forever” pieces, as well as extravagant, trend-driven splurges. 
 
Foreword
What will the Luxury Consumer be Wearing Next Season, One Year Into the Pandemic?

The world is facing the most serious and complex set of challenges in a century. At a moment like this discussing fashion trends might seem frivolous. But fashion trends can offer illuminating insight: how customers feel about the present and the near future is revealed by their wardrobe choices.

We at Moda Operandi are uniquely positioned to preview upcoming fashion trends. This is because we are the only platform on which customers can pre-order next season’s collections through our proprietary Trunkshow model. By analyzing thousands of these pre-order transactions each season, we get an early read on what will be trending months from now—be it designers, silhouettes, styles, colors, etc. And it is our hope that the entire fashion industry can benefit from these insights. That is the premise on which our bi-annual Runway Report was born.

For this next edition, however, our objective goes beyond just predicting upcoming fashion trends. Rather, we’re asking how that trend data can help us understand the mindset of our consumers in the pandemic era. What do their fashion investments reveal about how they are thinking about their future lifestyles?

In our last Runway Report in April 2020, we examined how drastic lifestyle changes brought on by the pandemic affected how the luxury consumer was shopping. Three months into the global crisis, our data showed a consumer shift toward a more conservative “quiet luxury,” a trend characterized by higher value, timeless pieces like fine jewelry, luxury home products, and hand-crafted fashion, and perhaps signaling a newly de-stabilized confidence in the market. Steep increases for search terms like “sweatpants” showed us the consumer was spending a disproportionate amount of time indoors, while upticks in sales for highly emotional pieces (such as Mach and Mach’s Crystal Satin Pumps, priced at $995) suggested they maintained bouts of optimism for the future.

Fast forward to today. How is the luxury fashion consumer thinking about her life six months from now, and how is she planning her wardrobe accordingly? Despite conjecture in the public domain that sweatpants will dominate for seasons to come, due to ongoing lockdowns and restrictions, our data indicates a far more “optimistic” outlook. Yes, comfort will be a resounding theme in the season ahead, but that comfort will not come at the expense of style. The luxury consumer is seeking a wardrobe that evokes an easy, relaxed sense of high fashion, perhaps anticipating a lifestyle where socialization happens among small groups at home. This trend toward easygoing wardrobing is complemented, however, by the luxury consumer’s continued desire to acquire higher-value designer pieces. We saw this manifested through an uptick in spend for long-lasting “forever” pieces, as well as extravagant, trend-driven splurges. 
 
Editorial Image
Editorial Image
Foreword
What will the Luxury Consumer be Wearing Next Season, One Year Into the Pandemic?

The world is facing the most serious and complex set of challenges in a century. At a moment like this discussing fashion trends might seem frivolous. But fashion trends can offer illuminating insight: how customers feel about the present and the near future is revealed by their wardrobe choices.

We at Moda Operandi are uniquely positioned to preview upcoming fashion trends. This is because we are the only platform on which customers can pre-order next season’s collections through our proprietary Trunkshow model. By analyzing thousands of these pre-order transactions each season, we get an early read on what will be trending months from now—be it designers, silhouettes, styles, colors, etc. And it is our hope that the entire fashion industry can benefit from these insights. That is the premise on which our bi-annual Runway Report was born.

For this next edition, however, our objective goes beyond just predicting upcoming fashion trends. Rather, we’re asking how that trend data can help us understand the mindset of our consumers in the pandemic era. What do their fashion investments reveal about how they are thinking about their future lifestyles?

In our last Runway Report in April 2020, we examined how drastic lifestyle changes brought on by the pandemic affected how the luxury consumer was shopping. Three months into the global crisis, our data showed a consumer shift toward a more conservative “quiet luxury,” a trend characterized by higher value, timeless pieces like fine jewelry, luxury home products, and hand-crafted fashion, and perhaps signaling a newly de-stabilized confidence in the market. Steep increases for search terms like “sweatpants” showed us the consumer was spending a disproportionate amount of time indoors, while upticks in sales for highly emotional pieces (such as Mach and Mach’s Crystal Satin Pumps, priced at $995) suggested they maintained bouts of optimism for the future.

Fast forward to today. How is the luxury fashion consumer thinking about her life six months from now, and how is she planning her wardrobe accordingly? Despite conjecture in the public domain that sweatpants will dominate for seasons to come, due to ongoing lockdowns and restrictions, our data indicates a far more “optimistic” outlook. Yes, comfort will be a resounding theme in the season ahead, but that comfort will not come at the expense of style. The luxury consumer is seeking a wardrobe that evokes an easy, relaxed sense of high fashion, perhaps anticipating a lifestyle where socialization happens among small groups at home. This trend toward easygoing wardrobing is complemented, however, by the luxury consumer’s continued desire to acquire higher-value designer pieces. We saw this manifested through an uptick in spend for long-lasting “forever” pieces, as well as extravagant, trend-driven splurges. 
 
Foreword
What will the Luxury Consumer be Wearing Next Season, One Year Into the Pandemic?

The world is facing the most serious and complex set of challenges in a century. At a moment like this discussing fashion trends might seem frivolous. But fashion trends can offer illuminating insight: how customers feel about the present and the near future is revealed by their wardrobe choices.

We at Moda Operandi are uniquely positioned to preview upcoming fashion trends. This is because we are the only platform on which customers can pre-order next season’s collections through our proprietary Trunkshow model. By analyzing thousands of these pre-order transactions each season, we get an early read on what will be trending months from now—be it designers, silhouettes, styles, colors, etc. And it is our hope that the entire fashion industry can benefit from these insights. That is the premise on which our bi-annual Runway Report was born.

For this next edition, however, our objective goes beyond just predicting upcoming fashion trends. Rather, we’re asking how that trend data can help us understand the mindset of our consumers in the pandemic era. What do their fashion investments reveal about how they are thinking about their future lifestyles?

In our last Runway Report in April 2020, we examined how drastic lifestyle changes brought on by the pandemic affected how the luxury consumer was shopping. Three months into the global crisis, our data showed a consumer shift toward a more conservative “quiet luxury,” a trend characterized by higher value, timeless pieces like fine jewelry, luxury home products, and hand-crafted fashion, and perhaps signaling a newly de-stabilized confidence in the market. Steep increases for search terms like “sweatpants” showed us the consumer was spending a disproportionate amount of time indoors, while upticks in sales for highly emotional pieces (such as Mach and Mach’s Crystal Satin Pumps, priced at $995) suggested they maintained bouts of optimism for the future.

Fast forward to today. How is the luxury fashion consumer thinking about her life six months from now, and how is she planning her wardrobe accordingly? Despite conjecture in the public domain that sweatpants will dominate for seasons to come, due to ongoing lockdowns and restrictions, our data indicates a far more “optimistic” outlook. Yes, comfort will be a resounding theme in the season ahead, but that comfort will not come at the expense of style. The luxury consumer is seeking a wardrobe that evokes an easy, relaxed sense of high fashion, perhaps anticipating a lifestyle where socialization happens among small groups at home. This trend toward easygoing wardrobing is complemented, however, by the luxury consumer’s continued desire to acquire higher-value designer pieces. We saw this manifested through an uptick in spend for long-lasting “forever” pieces, as well as extravagant, trend-driven splurges. 
 









Despite many conjectures in the public domain that sweatpants will dominate for seasons to come, our data suggests a more optimistic outlook.



















Despite many conjectures in the public domain that sweatpants will dominate for seasons to come, our data suggests a more optimistic outlook.















Despite many conjectures in the public domain that sweatpants will dominate for seasons to come, our data suggests a more optimistic outlook.










Despite many conjectures in the public domain that sweatpants will dominate for seasons to come, our data suggests a more optimistic outlook.





Editorial Image
Editorial Image
As much as we can see what luxury clients are shopping for, we also have a good sense for how she’s shopping. The post-COVID shift to mostly digital fashion shows and showrooms presented new and exciting opportunities for consumers looking to connect directly with designers and their collections. At Moda we developed a new way for our clients to discover and shop the fashion they love: MODA LIVE. Using livestream shopping technology, MODA LIVE brings the Moda Operandi Trunkshow to life through interactive, shoppable live videos hosted by designers and fashion insiders. Through this program, we’ve brought thousands of luxury clients behind the scenes and into the showrooms of designers and brands including Johanna Ortiz, Carolina Herrera, Peter Do, Paco Rabanne, Zimmermann, and more.

Our client is responding to this new live video format positively and with much enthusiasm—a finding that challenges traditionally held beliefs about the luxury space, and the rules that once defined the luxury shopping experience. In the 24 hours after a brand is showcased on MODA LIVE, it sees, on average, a 45% increase in sales, as well as a 2x conversion rate versus our other channels. We believe this format has long term potential to create a direct connection between designers and their customers—the mission and driving force behind the Moda Operandi platform.

With the pandemic still affecting millions of lives each day, the fashion industry—like the rest of the world—confronts an uncertain future. However, our customers are projecting hope and cautious optimism, and we are glad to share those sentiments back to the fashion community that has fought against great odds this year. By lifting the curtain on our predictive data, we aim to shine a brighter light on the ever-changing and highly adaptable luxury consumer of today and tomorrow. We are incredibly proud to be a part of the creative, resourceful, and resilient fashion industry, and we wish all of you better days to come.


Ganesh Srivats, CEO
As much as we can see what luxury clients are shopping for, we also have a good sense for how she’s shopping. The post-COVID shift to mostly digital fashion shows and showrooms presented new and exciting opportunities for consumers looking to connect directly with designers and their collections. At Moda we developed a new way for our clients to discover and shop the fashion they love: MODA LIVE. Using livestream shopping technology, MODA LIVE brings the Moda Operandi Trunkshow to life through interactive, shoppable live videos hosted by designers and fashion insiders. Through this program, we’ve brought thousands of luxury clients behind the scenes and into the showrooms of designers and brands including Johanna Ortiz, Carolina Herrera, Peter Do, Paco Rabanne, Zimmermann, and more.

Our client is responding to this new live video format positively and with much enthusiasm—a finding that challenges traditionally held beliefs about the luxury space, and the rules that once defined the luxury shopping experience. In the 24 hours after a brand is showcased on MODA LIVE, it sees, on average, a 45% increase in sales, as well as a 2x conversion rate versus our other channels. We believe this format has long term potential to create a direct connection between designers and their customers—the mission and driving force behind the Moda Operandi platform.

With the pandemic still affecting millions of lives each day, the fashion industry—like the rest of the world—confronts an uncertain future. However, our customers are projecting hope and cautious optimism, and we are glad to share those sentiments back to the fashion community that has fought against great odds this year. By lifting the curtain on our predictive data, we aim to shine a brighter light on the ever-changing and highly adaptable luxury consumer of today and tomorrow. We are incredibly proud to be a part of the creative, resourceful, and resilient fashion industry, and we wish all of you better days to come.


Ganesh Srivats, CEO









Our client is responding to this new live video shopping format positively and with much enthusiasm—a finding that challenges traditionally held beliefs about the luxury space.



















Our client is responding to this new live video shopping format positively and with much enthusiasm—a finding that challenges traditionally held beliefs about the luxury space.















Our client is responding to this new live video shopping format positively and with much enthusiasm—a finding that challenges traditionally held beliefs about the luxury space.










Our client is responding to this new live video shopping format positively and with much enthusiasm—a finding that challenges traditionally held beliefs about the luxury space.





  
  Foreword  THIS SEASON'S FASHION  WHAT'S NEXT...   

 
  
  Foreword  THIS SEASON'S FASHION  WHAT'S NEXT...   

 
  Foreword   
 THIS SEASON'S FASHION
 
 
WHAT'S NEXT...
  Foreword   
 THIS SEASON'S FASHION
 
 
WHAT'S NEXT...