Our Favorites

Consequently, Greg Lauren’s clothes are perfect for the modern era. One where we mash up cultures, ideas and imagery with little, if any, inhibition. Case in point – Greg shot his twisted take on East Coast ‘80s prep on LA’s new cognoscenti. Tattoo Phenom Dr. Woo, actor Will Peltz and The King of Cool’s grandson Chase McQueen all make appearances, as does renowned surfer Colin Whitbread. The juxtaposition makes sense for Lauren’s world; where the man makes the clothes as often as the clothes make the man.

He explores the intersection of East and West, city and country, work and play, heritage and futurism in his collections – often literally. Much of his clothing is bisected or grafted together out of seemingly disparate garments. We don’t know exactly how it works, we just know it does. Greg Lauren’s unique approach to clothing has caught the attention of editors, buyers and customers alike, as well as provided him with some big-name collaborations including last year’s with Moncler and just recently with KITH.  For Spring ‘19 (which, serendipitously, coincides with his uncle’s 50th anniversary) Greg went back to explore his influences growing up. “As a teenager, I had the unique experience of literally living in a beautiful, crafted world of appropriated prep, learning about, and dreaming of all that it symbolized... for better or worse,” says Lauren. This collection pays homage to, and at the same time subverts, the iconic items from Lauren’s formative years in Amagansett, New York, and Princeton University: The Crested Blazer, tennis sweater, pink oxford button down and the pinnacle of beach and surf wear, Birdwell britches.