“The material needs to hold you in all the right places. [Personally], I prefer a high-cut leg and a scoop neck—they really lengthen the body.”
She may look "perfect", but Swanepoel is unfortunately no stranger to body-shaming. Earlier this year, she faced a deluge of negative comments scrutinizing her body after paparazzi snapped photos of her on a beach in Brazil just 12 days after giving birth to her second son in June. She responded via Instagram, defending women against unrealistic pressures while also celebrating the miracle of the female body. “Beauty standards are sometimes impossible for women these days," she wrote on Instagram. "I’m not ashamed to show my postpartum tummy, I am proud actually…I carried my son for 9 months in there, I think I’ve earned the right to have a little tummy”.
Not only can she relate to how women want to feel (confident in their bodies), but Swanepoel is also well-versed in what swimwear will ensure they do. Countless hours in front of the camera modeling just about every style of suit you can imagine has given her an understanding of the sort of silhouettes, fits and materials that are the most comfortable and flattering. Translation: the ones that make women feel their best. “I've gathered so much knowledge,” she says. “I wanted to combine that with my love of swimwear to create a line that can be worn by any woman and make her feel sexy and powerful."
Now every inch the multi-hyphenate power woman, Swanepoel is as driven and inspiring as she is relatable and down-to-earth.