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When the invitation for our California engagement party arrived with a dress code of “Ranch Attire,” my English fiancé expressed concern about donning cowboy boots and plaid. My assurances that “ranch attire” was really just a fun way of saying “festive” didn’t seem to provide much comfort. Englishmen tend to balk at anything (sartorially speaking, at least) that requires they venture beyond their norm (visual ref: Hugh Grant), hence the ubiquitous jeans, button-downs and blazers (no ties) that populate the pub at 6pm on a Thursday. 

I think it’s fair to say that most men utilize a uniform approach to dressing. Which explains the sheer panic when they're confronted with a “creative” dress code or an event that requires a bit of shrewd styling. Enter: the Moda Woman. Below are a few of my tips: share them with any (or all) of the men in your life.
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WHO: YOUR DAD
WHAT: Somewhere That is Probably Too Cool for Him

When my dad was in London last month we took him to Annabel’s, the newly revamped member’s club that has just re-opened in Mayfair. Sadly, his favorite Grandpa cardi wasn’t going to fly at this hot spot. I always say that the key to getting past any velvet rope is confidence, but when it comes to Annabel’s I’m afraid more effort is required: a pressed button-down paired with a slim cardigan (like this navy Ralph Lauren one) and a well-tailored pair of trousers should do the trick.
WHO: YOUR HUSBAND
WHAT: Your Best Friend’s Wedding

If your S.O. doesn’t yet own a perfectly tailored tuxedo, then wedding season provides the perfect opportunity for you to gently suggest he invest in one. You really can’t go wrong with a classic tux—unless, of course the wedding is somewhere remotely warm, in which case linen is his only option.  No one wants to be with the guy who’s sweating through his jacket before the party has even started! A lightweight linen shirt + crisp trousers + smart loafers = ideal Instagram arm candy.
WHO: YOUR BOYFRIEND
WHAT: Meeting the Brother

Everyone focuses on the pivotal meeting-of-the-parents, yet the meeting-of-the-siblings is just as crucial. You want to convey that you are a) gainfully employed but also b) really chill/fun and c) prepared to protect and care for their beloved sibling. That’s a lot to say in just one outfit. Personally, I favor the “jartigan” (jacket-cardigan) for a casual-but-put-together look (pair with a white tee and cool sneaks). No trucker hats and no backwards caps. In fact, no millinery of any kind.