M.H.: It's so incredible the ages span 30 to 82.

T.T.: He is a furniture designer and he’s also been in the Brioni ads. He has a certain regal-ness and elegance and he is just very quiet. And then there is also the tiny older women in the blue jumpsuit and trench coat. I‘ve had an instagram crush on her for a long time. She was actually a personal trainer and now she has become an influencer—but we have a connection over her her love of Celine and how she wears her clothes.

M.H.: Your eye feels attuned to beauty in a different way than what we are seeing constantly in magazines.

T.T.: Yeah, I mean don’t get me wrong I love these Insta-girls or the influencers but I've been doing this for 12 years and I feel the women that I respond to the most are the ones that are just so comfortable with themselves that they can wear just a white shirt and a pair of trousers, you know? I don’t want to see clothes that have been curated specifically to wear to one show. I want to see someone wearing something that they love over and over again. Simplicity can be hard to pull off and I think if you are just so graceful and comfortable in your own skin then that's just enough.

M.H.: How important do you think it is for women to be able to see themselves in the clothes?

T.T.: Oh I think 100%. We make a conscious decision that we put an image out there that is reflective of our customer. The reason why street did so well for me is because the imagery that I put out there was aspirational and not just another model wearing it, you know, on the runway.

"I love an editorial piece but if it’s not going to make sense in real life then what is the point?"

M.H.: Right. You’ve spent over a decade photographing women. How does that experience inform how you design?

T.T.: When we are designing I think, does this make sense or can I envision a friend of mine wearing this because they are the true muses of this brand. Do I see like a Tamu wearing this or an Aimee Song wearing this? Does this make sense in real life? I love an editorial piece but if it’s not going to make sense in real life then what is the point? We’re not the McQueens or Gallianos here, we leave that up to them. What we’re trying to do is just real American sportswear.

M.H.: How would you describe the ethos of the brand? I've heard it said this idea of the perfect wardrobe?

T.T.: Yeah. I think that's what we try to strive for each season. We take previous items we have done like a simple coat and we just tweak it a bit more. We just try to give people the same options every season to continue building their wardrobe. I mean, we do like to have fun here and there but it's more about focusing on fabrication and making sure that the fit and proportion makes sense for a man or a woman.

M.H.: And to that point I feel there is this idea of mixing and matching. My understanding of this collection is that specially in the outerwear it’s tailored for men but can be worn by women.

T.T.: Yeah because I find out more recently that women tend to feel more comfortable in men's tailoring and those proportions make sense. The other way around doesn't always work but, surprisingly, the blanket coat on the guy with the dreads was made for a woman.