The secret to an effortlessly cool wardrobe? Exceptional denim. This fall, a new generation of designers is rethinking the everyday essential with fresh fits, updated washes, and distinctive points of view. Discover the standouts below—and see how we’re styling them for the season ahead.

Going Viral: STILL HERE 

Still Here has emerged as one of New York’s buzziest denim labels, with a downtown ease that’s made it a fixture among the fashion set (think Zöe Kravitz, Hailey Bieber, and Jennifer Lawrence). The latest iteration of their viral “Cool” silhouette taps into the rich purple hues that defined the Fall ’26 runways: featuring a low-rise waist and drawstring toggle, the wide-leg style certainly lives up to its name.

STYLING TIP: Offset the casual feel of the pants with a more refined blazer. The high-low mix feels just right.