It’s always Fashion Week somewhere…

THE MOST TALKED-ABOUT 
BRANDS FROM TBILISI

Tbilisi is widely considered the coolest Fashion Week outside the big four and with good reason. Ever since Demna Gvasalia exploded onto the scene, the small Georgian capital has attracted editors across the globe in search of the next wave of talent. Here are the labels everyone is talking about now.

It’s always Fashion Week somewhere…

THE MOST TALKED-ABOUT 
BRANDS FROM TBILISI

Tbilisi is widely considered the coolest Fashion Week outside the big four and with good reason. Ever since Demna Gvasalia exploded onto the scene, the small Georgian capital has attracted editors across the globe in search of the next wave of talent. Here are the labels everyone is talking about now.

It’s always Fashion Week somewhere…

TTHE MOST TALKED-ABOUT 
BRANDS FROM TBILISI

Tbilisi is widely considered the coolest Fashion Week outside the big four and with good reason. Ever since Demna Gvasalia exploded onto the scene, the small Georgian capital has attracted editors across the globe in search of the next wave of talent. Here are the labels everyone is talking about now.

It’s always Fashion Week somewhere…

TTHE MOST TALKED-ABOUT 
BRANDS FROM TBILISI

Tbilisi is widely considered the coolest Fashion Week outside the big four and with good reason. Ever since Demna Gvasalia exploded onto the scene, the small Georgian capital has attracted editors across the globe in search of the next wave of talent. Here are the labels everyone is talking about now.

SITUATIONIST
Launched: 2016

SITUATIONIST
Launched: 2016

Word on the street is this is going to be Georgia’s next big thing. Designer Irakli Rusadze is already a celebrity favorite (and one can easily envisage Bella Hadid slipping into his one of his sultry leather dresses from Spring '19). Tailoring is Rusadze's forte: boxy jackets, corseting and narrow pencil skirts dominate each collection. Often, he plucks silhouettes from Georgian history as a demonstration of national pride. (One dress, recognizable by white embellishments in place of bullet holders at the shoulder, is a modern version of the chokha,Georgia's traditional robe). Place the label somewhere in your mind between Proenza Schouler and Mugler.

The SS'19 show: In keeping with his "underground" reputation, Rusadze chose Bassiani, Tbilisi's celebrated techno club (formerly a Soviet swimming pool) as the setting for his collection. 

Known for: High quality tailoring and great leather, inspired by Rusadze’s post-Soviet upbringing (he was born within just a few months of the Soviet Union collapse in 1991).

Word on the street is this is going to be Georgia’s next big thing. Designer Irakli Rusadze is already a celebrity favorite (and one can easily envisage Bella Hadid slipping into his one of his sultry leather dresses from Spring '19). Tailoring is Rusadze's forte: boxy jackets, corseting and narrow pencil skirts dominate each collection. Often, he plucks silhouettes from Georgian history as a demonstration of national pride. (One dress, recognizable by white embellishments in place of bullet holders at the shoulder, is a modern version of the chokha,Georgia's traditional robe). Place the label somewhere in your mind between Proenza Schouler and Mugler.

The SS'19 show: In keeping with his "underground" reputation, Rusadze chose Bassiani, Tbilisi's celebrated techno club (formerly a Soviet swimming pool) as the setting for his collection. 

Known for: High quality tailoring and great leather, inspired by Rusadze’s post-Soviet upbringing (he was born within just a few months of the Soviet Union collapse in 1991).

What to Buy

MATÉRIEL
Launched: 2012

MATÉRIEL
Launched: 2012

Factoring in production costs, PR and more, it's not easy for a young designer to break into the spotlight. Enter Matériel, a company that uses an incubator-like model to foster some of Georgia's buzziest emerging talents—providing them a platform, in-house production and business savvy to produce and sell their designs. (For a bit of history and context, Matériel is the premium fashion line from Georgia’s oldest textiles brand, “Fashion House Materia,” first founded in 1949. It produces all of Georgia's military uniforms to this day and has a strict no outsourcing policy: every single item is made locally.) Currently, Aleksandre Akhalkatsishvili and Lado Bokuchava (who both have their own private labels) are the hot headline duo at the helm. Over the two seasons they've served as co-creative directors, their combined aesthetic—an exercise in restrained femininity—has earned frequent comparisons to Phoebe Philo. Indeed, anyone devoted to "old Céline" will feel right at home in the streamlined shirt dresses, tailored trousers and silk blouses. For Spring, this covetable blend of femininity and rigor finds expression in fresh color—the new palette includes a grass-bright green, cornflower blue and deep red. 

Known for: Silk dresses and coats that sell out on repeat. Invest now.

Factoring in production costs, PR and more, it's not easy for a young designer to break into the spotlight. Enter Matériel, a company that uses an incubator-like model to foster some of Georgia's buzziest emerging talents—providing them a platform, in-house production and business savvy to produce and sell their designs. (For a bit of history and context, Matériel is the premium fashion line from Georgia’s oldest textiles brand, “Fashion House Materia,” first founded in 1949. It produces all of Georgia's military uniforms to this day and has a strict no outsourcing policy: every single item is made locally.) Currently, Aleksandre Akhalkatsishvili and Lado Bokuchava (who both have their own private labels) are the hot headline duo at the helm. Over the two seasons they've served as co-creative directors, their combined aesthetic—an exercise in restrained femininity—has earned frequent comparisons to Phoebe Philo. Indeed, anyone devoted to "old Céline" will feel right at home in the streamlined shirt dresses, tailored trousers and silk blouses. For Spring, this covetable blend of femininity and rigor finds expression in fresh color—the new palette includes a grass-bright green, cornflower blue and deep red. 

Known for: Silk dresses and coats that sell out on repeat. Invest now.

What to Buy

ALEKSANDRE 
AKHALKATSISHVILI
Launched: 2011

ALEKSANDRE 
AKHALKATSISHVILI
Launched: 2011

Move over Demna! All industry eyes are on the multi award-winning designer and co-designer for Matériel (see, above). With a more subdued taste than his co-designer, Akhalkatsishvili relies on cut and shape to create interesting, modern clothes. He pours his energy into perfecting the subtle details, such as choosing natural or handmade fabrics, that actually make a world of difference. Read an interview of his, or take a look at previous collections, and you'll see he has a particular fondness for black. However, this season it's his color palette that pushes the desirability factor. They're shades that appeal to a smart, sophisticated woman. His strengths in design firmly situate him as one to watch in the "modern minimalist" category and what a perfect place to be. As with Matériel (perhaps, even more so), if you're one of the many women who cried over the departure of Phoebe or if you’re in search of fine-tuned, considered pieces which still read as cool, then you'll find them here. 

Fun Fact: He also designs costumes for theater and music videos.

Move over Demna! All industry eyes are on the multi award-winning designer and co-designer for Matériel (see, above). With a more subdued taste than his co-designer, Akhalkatsishvili relies on cut and shape to create interesting, modern clothes. He pours his energy into perfecting the subtle details, such as choosing natural or handmade fabrics, that actually make a world of difference. Read an interview of his, or take a look at previous collections, and you'll see he has a particular fondness for black. However, this season it's his color palette that pushes the desirability factor. They're shades that appeal to a smart, sophisticated woman. His strengths in design firmly situate him as one to watch in the "modern minimalist" category and what a perfect place to be. As with Matériel (perhaps, even more so), if you're one of the many women who cried over the departure of Phoebe or if you’re in search of fine-tuned, considered pieces which still read as cool, then you'll find them here. 

Fun Fact: He also designs costumes for theater and music videos.

What to Buy

MACH AND  MACH
Launched: 2012

MACH AND  MACH
Launched: 2012

The first thing to know about Mach and Mach? It’s by far the most fun brand to come of out of Tbilisi. The label hit the global radar after Katy Perry wore a silver sequin jumpsuit on tour back in June 2017 (she loved it so much she’s now a brand ambassador). Helmed by two sisters, Nina and Gvantsa Macharashvili, the brand carries the same vintage appeal as London-based Alessandra Rich or Milan-based Attico (the Italian It label run by street style stars Giorgia Tordini and Gilda Ambrosio). It's likely their pieces—particularly the diamond-embellished footwear and sexy mini dresses—will attract a similar set of in-the-know women in search of brazen party wear. Their party girl is no slouch, though. Beyond this cool factor are more serious messages: their last collection featured feminist slogans such as “Girls Democracy,” while SS'18 featured crystals, sequins, netting and glittering plastics to highlight the need to protect the ocean. Despite being one of Tbilisi's most famous fashion labels—in terms of Instagram presence, it leads the way with 100k followers—it's not easily found in stores: Moda is the only place you can purchase it online. 

Great for: A street style moment, a party, a picture, a talking point.

The first thing to know about Mach and Mach? It’s by far the most fun brand to come of out of Tbilisi. The label hit the global radar after Katy Perry wore a silver sequin jumpsuit on tour back in June 2017 (she loved it so much she’s now a brand ambassador). Helmed by two sisters, Nina and Gvantsa Macharashvili, the brand carries the same vintage appeal as London-based Alessandra Rich or Milan-based Attico (the Italian It label run by street style stars Giorgia Tordini and Gilda Ambrosio). It's likely their pieces—particularly the diamond-embellished footwear and sexy mini dresses—will attract a similar set of in-the-know women in search of brazen party wear. Their party girl is no slouch, though. Beyond this cool factor are more serious messages: their last collection featured feminist slogans such as “Girls Democracy,” while SS'18 featured crystals, sequins, netting and glittering plastics to highlight the need to protect the ocean. Despite being one of Tbilisi's most famous fashion labels—in terms of Instagram presence, it leads the way with 100k followers—it's not easily found in stores: Moda is the only place you can purchase it online. 

Great for: A street style moment, a party, a picture, a talking point.

What to Buy

GEORGE   KEBURIA
Launched: 2010

GEORGE   KEBURIA
Launched: 2010

The ultra-cool Keburia has been on our radar ever since his sunglasses took the style set by storm—you know, they're the thin, rectangular, futuristic-looking shades that have been sported by everyone. And we mean everyone—from the Hadids to Solange to Rihanna to the Kardashians to Leandra Medine to...you get the idea. But the trend-setting designer's talents extend beyond a buzzy accessory or two: he's been making waves from the very beginning, winning "Best Newcomer” during his first season at Tbilisi Fashion Week eight years ago. Much of his appeal stems from a sense of confidence that radiates from his designs. And though his pieces require a bit of baseline self-assurance to pull off, don his asymmetric proportions and exaggerated pockets and you've got the attention of the room. Each is also incredibly versatile. Cinched trenches, cropped cardigans, cycling shorts and statement camp skirts can skew coolly utilitarian or quirkily sexy, depending on how they're styled. As is the case with many other Georgian designers, Keburia's pieces often carry some sort of political messaging. This season, the colorful fringing is a nod to LGBTQ+ rights which are under attack in Georgia.

The ultra-cool Keburia has been on our radar ever since his sunglasses took the style set by storm—you know, they're the thin, rectangular, futuristic-looking shades that have been sported by everyone. And we mean everyone—from the Hadids to Solange to Rihanna to the Kardashians to Leandra Medine to...you get the idea. But the trend-setting designer's talents extend beyond a buzzy accessory or two: he's been making waves from the very beginning, winning "Best Newcomer” during his first season at Tbilisi Fashion Week eight years ago. Much of his appeal stems from a sense of confidence that radiates from his designs. And though his pieces require a bit of baseline self-assurance to pull off, don his asymmetric proportions and exaggerated pockets and you've got the attention of the room. Each is also incredibly versatile. Cinched trenches, cropped cardigans, cycling shorts and statement camp skirts can skew coolly utilitarian or quirkily sexy, depending on how they're styled. As is the case with many other Georgian designers, Keburia's pieces often carry some sort of political messaging. This season, the colorful fringing is a nod to LGBTQ+ rights which are under attack in Georgia.

What to Buy
Discover More

LAUREN'S CLOSET

LAUREN'S CLOSET

MODA GUIDE TO FASHION MONTH

MODA GUIDE TO FASHION MONTH

TOP LOOKS OF RESORT 2019

TOP LOOKS OF RESORT 2019