DRESS LIKE THAT, WOMAN LIKE THIS  
 
  
Rayni Williams
 
 
Using just one dress (plus a few telling probes), we introduce the incredible women that make up Moda Operandi’s community of shoppers, self-styled and in their own words. Meet Rayni Williams—in Silvia Tcherassi.  
 

Pictured: 
Rayni Williams self-styled in a Silvia Tcherassi dress with her own hair and make-up. Photographed at home in Beverly Hills by Ye Rin Mok.
Editorial Image

DRESS LIKE THAT, WOMAN LIKE THIS  
 
  
Rayni Williams
 
 
Using just one dress (plus a few telling probes), we introduce the incredible women that make up Moda Operandi’s community of shoppers, self-styled and in their own words. Meet Rayni Williams—in Silvia Tcherassi.  
 

Pictured: 
Rayni Williams self-styled in a Silvia Tcherassi dress with her own hair and make-up. Photographed at home in Beverly Hills by Ye Rin Mok.
Editorial Image

Pictured: Rayni Williams self-styled in a Silvia Tcherassi dress with her own hair and make-up. Photographed at home in Beverly Hills by Ye Rin Mok.

Pictured: Rayni Williams self-styled in a Silvia Tcherassi dress with her own hair and make-up. Photographed at home in Beverly Hills by Ye Rin Mok.


 
DRESS LIKE THAT, WOMAN LIKE THIS
  
Rayni Williams
 
Using just one dress (plus a few telling probes), we introduce the incredible women that make up Moda Operandi’s community of shoppers, self-styled and in their own words. Meet Rayni Williams—in Silvia Tcherassi. 



 
DRESS LIKE THAT, WOMAN LIKE THIS
  
Rayni Williams
 
Using just one dress (plus a few telling probes), we introduce the incredible women that make up Moda Operandi’s community of shoppers, self-styled and in their own words. Meet Rayni Williams—in Silvia Tcherassi. 


                                           
WHO ARE YOU—IN A SENTENCE? 
  
Lover of babies and children and observer of the human condition, intrigued with the material world but tapped into the spiritual. 
 
 

  
WHY THIS DRESS? 
 
I feel beautiful in it. The fitted shape shows my curves and the color is vibrant.
 
 

   
AGE? 
 
40.
 
 

  
BORN? 
 
New York.
   
 

  
WHERE’S HOME? 
 
Beverly Hills, CA.
 
 

   
OCCUPATION? 
 
Real Estate agent, developer and designer, and co-founder of Williams and Williams Estates.
 
 

   
WHAT HAVE YOU LEARNED FROM LIFE? 
 
There are no mistakes, only lessons.
 
 

  
MANTRA? 
 
Gratitude is the key to happiness.
 
 

   
ANY HOBBIES? 
 
I love shopping—for anything. Even buying delicious food makes me so happy.
 
 

   
PLACE THEY KNOW YOUR NAME?
 
Madeo restaurant or Beverly Hills Hotel.
 
 

  
WHAT INSPIRES YOU? 
 
Fashion, architecture, furniture. My husband.
 
 

   
FAVORITE ARCHITECTS? 
 
Hal Levitt, A. Quincy Jones, Harry Gesner, John Lautner, Paul R. Williams, John Elgin Woolf.
 
 

   
FAVORITE FASHION ERA? 
 
1950s and ‘60s.
 
 

   
STYLE ICON?
 
Jackie Kennedy.
 
 

   

                                           
WHO ARE YOU—IN A SENTENCE? 
  
Lover of babies and children and observer of the human condition, intrigued with the material world but tapped into the spiritual. 
 
 

  
WHY THIS DRESS? 
 
I feel beautiful in it. The fitted shape shows my curves and the color is vibrant.
 
 

   
AGE? 
 
40.
 
 

  
BORN? 
 
New York.
   
 

  
WHERE’S HOME? 
 
Beverly Hills, CA.
 
 

   
OCCUPATION? 
 
Real Estate agent, developer and designer, and co-founder of Williams and Williams Estates.
 
 

   
WHAT HAVE YOU LEARNED FROM LIFE? 
 
There are no mistakes, only lessons.
 
 

  
MANTRA? 
 
Gratitude is the key to happiness.
 
 

   
ANY HOBBIES? 
 
I love shopping—for anything. Even buying delicious food makes me so happy.
 
 

   
PLACE THEY KNOW YOUR NAME?
 
Madeo restaurant or Beverly Hills Hotel.
 
 

  
WHAT INSPIRES YOU? 
 
Fashion, architecture, furniture. My husband.
 
 

   
FAVORITE ARCHITECTS? 
 
Hal Levitt, A. Quincy Jones, Harry Gesner, John Lautner, Paul R. Williams, John Elgin Woolf.
 
 

   
FAVORITE FASHION ERA? 
 
1950s and ‘60s.
 
 

   
STYLE ICON?
 
Jackie Kennedy.
 
 

   

                                           
WHO ARE YOU—IN A SENTENCE? 
  
Lover of babies and children and observer of the human condition, intrigued with the material world but tapped into the spiritual. 
 
 

  
WHY THIS DRESS? 
 
I feel beautiful in it. The fitted shape shows my curves and the color is vibrant.
 
 

   
AGE? 
 
40.
 
 

  
BORN? 
 
New York.
   
 

  
WHERE’S HOME? 
 
Beverly Hills, CA.
 
 

   
OCCUPATION? 
 
Real Estate agent, developer and designer, and co-founder of Williams and Williams Estates.
 
 

   
WHAT HAVE YOU LEARNED FROM LIFE? 
 
There are no mistakes, only lessons.
 
 

  
MANTRA? 
 
Gratitude is the key to happiness.
 
 

   
ANY HOBBIES? 
 
I love shopping—for anything. Even buying delicious food makes me so happy.
 
 

   
PLACE THEY KNOW YOUR NAME?
 
Madeo restaurant or Beverly Hills Hotel.
 
 

  
WHAT INSPIRES YOU? 
 
Fashion, architecture, furniture. My husband.
 
 

   
FAVORITE ARCHITECTS? 
 
Hal Levitt, A. Quincy Jones, Harry Gesner, John Lautner, Paul R. Williams, John Elgin Woolf.
 
 

   
FAVORITE FASHION ERA? 
 
1950s and ‘60s.
 
 

   
STYLE ICON?
 
Jackie Kennedy.
 
 

   

                                           
WHO ARE YOU—IN A SENTENCE? 
  
Lover of babies and children and observer of the human condition, intrigued with the material world but tapped into the spiritual. 
 
 

  
WHY THIS DRESS? 
 
I feel beautiful in it. The fitted shape shows my curves and the color is vibrant.
 
 

   
AGE? 
 
40.
 
 

  
BORN? 
 
New York.
   
 

  
WHERE’S HOME? 
 
Beverly Hills, CA.
 
 

   
OCCUPATION? 
 
Real Estate agent, developer and designer, and co-founder of Williams and Williams Estates.
 
 

   
WHAT HAVE YOU LEARNED FROM LIFE? 
 
There are no mistakes, only lessons.
 
 

  
MANTRA? 
 
Gratitude is the key to happiness.
 
 

   
ANY HOBBIES? 
 
I love shopping—for anything. Even buying delicious food makes me so happy.
 
 

   
PLACE THEY KNOW YOUR NAME?
 
Madeo restaurant or Beverly Hills Hotel.
 
 

  
WHAT INSPIRES YOU? 
 
Fashion, architecture, furniture. My husband.
 
 

   
FAVORITE ARCHITECTS? 
 
Hal Levitt, A. Quincy Jones, Harry Gesner, John Lautner, Paul R. Williams, John Elgin Woolf.
 
 

   
FAVORITE FASHION ERA? 
 
1950s and ‘60s.
 
 

   
STYLE ICON?
 
Jackie Kennedy.
 
 

   

I’d choose handbags over shoes. You can fake a shoe but not a handbag.”

RAYNI WILLIAMS
  
Editorial Image

I’d choose handbags over shoes. You can fake a shoe but not a handbag.”

RAYNI WILLIAMS
  



 
I’d choose handbags over shoes. You can fake a shoe but not a handbag.”



RAYNI WILLIAMS

 



 
I’d choose handbags over shoes. You can fake a shoe but not a handbag.”



RAYNI WILLIAMS

 

Editorial Image

                                           
DESIGNERS THAT “GET” YOU? 
  
Giambattista Valli, Dolce & Gabbana. 
 
 

  
BEST THING YOU’VE BOUGHT ON MODA? 
 
Valentino black dress that has a mermaid style skirt.
 
 

   
CURRENTLY IN YOUR CART? 
 
Alex Perry fall dresses.
   
 

  
TREND YOU MOST REGRET? 
 
Thin eyebrows / fake boobs.
   
 

  
TREND YOU WISHED CAME BACK? 
 
Dark dark tanning with baby oil and smoking.
 
 

   
WHO OR WHAT WOULD YOU BE IN ANOTHER LIFE? 
 
A comedian.
 
 

   
SOMETHING PEOPLE DON’T KNOW ABOUT YOU? 
 
I’m sensitive.
 
 

  
SOMETHING EVERYONE KNOWS ABOUT YOU? 
 
I’m generous.
 
 

   
WHO WOULD PLAY YOU IN A MOVIE? 
 
Penelope Cruz.
 
 

   
FRAGRANCE?
 
Coco Chanel with Molecule.
 
 

  
MOST TREASURED POSSESSION? 
 
Burgundy croc Birkin my husband bought me at our wedding in Paris.
 
 

   
WHY IS FASHION IMPORTANT TO YOU? 
 
In high school, I received the best dressed award and it meant so much to me because I always took so much time to put my outfits together. Fashion is an expression of yourself of course, but more than that it is even a way of feeling good, feeling better than you truly do when you get out of bed.
 
 

   
HOW DO YOU DESCRIBE YOUR STYLE? 
 
Very feminine. I've always worn Dolce & Gabbana my whole life, because I love the femininity of it and the way it fits my body. I also love prints and colors.
 
 

   
FAVORITE ARTISTS?
 
Jean-Michel Basquiat, Urs Fischer, Friedrich Kunath.
 
 

   

                                           
DESIGNERS THAT “GET” YOU? 
  
Giambattista Valli, Dolce & Gabbana. 
 
 

  
BEST THING YOU’VE BOUGHT ON MODA? 
 
Valentino black dress that has a mermaid style skirt.
 
 

   
CURRENTLY IN YOUR CART? 
 
Alex Perry fall dresses.
   
 

  
TREND YOU MOST REGRET? 
 
Thin eyebrows / fake boobs.
   
 

  
TREND YOU WISHED CAME BACK? 
 
Dark dark tanning with baby oil and smoking.
 
 

   
WHO OR WHAT WOULD YOU BE IN ANOTHER LIFE? 
 
A comedian.
 
 

   
SOMETHING PEOPLE DON’T KNOW ABOUT YOU? 
 
I’m sensitive.
 
 

  
SOMETHING EVERYONE KNOWS ABOUT YOU? 
 
I’m generous.
 
 

   
WHO WOULD PLAY YOU IN A MOVIE? 
 
Penelope Cruz.
 
 

   
FRAGRANCE?
 
Coco Chanel with Molecule.
 
 

  
MOST TREASURED POSSESSION? 
 
Burgundy croc Birkin my husband bought me at our wedding in Paris.
 
 

   
WHY IS FASHION IMPORTANT TO YOU? 
 
In high school, I received the best dressed award and it meant so much to me because I always took so much time to put my outfits together. Fashion is an expression of yourself of course, but more than that it is even a way of feeling good, feeling better than you truly do when you get out of bed.
 
 

   
HOW DO YOU DESCRIBE YOUR STYLE? 
 
Very feminine. I've always worn Dolce & Gabbana my whole life, because I love the femininity of it and the way it fits my body. I also love prints and colors.
 
 

   
FAVORITE ARTISTS?
 
Jean-Michel Basquiat, Urs Fischer, Friedrich Kunath.
 
 

   

                                           
DESIGNERS THAT “GET” YOU? 
  
Giambattista Valli, Dolce & Gabbana. 
 
 

  
BEST THING YOU’VE BOUGHT ON MODA? 
 
Valentino black dress that has a mermaid style skirt.
 
 

   
CURRENTLY IN YOUR CART? 
 
Alex Perry fall dresses.
   
 

  
TREND YOU MOST REGRET? 
 
Thin eyebrows / fake boobs.
   
 

  
TREND YOU WISHED CAME BACK? 
 
Dark dark tanning with baby oil and smoking.
 
 

   
WHO OR WHAT WOULD YOU BE IN ANOTHER LIFE? 
 
A comedian.
 
 

   
SOMETHING PEOPLE DON’T KNOW ABOUT YOU? 
 
I’m sensitive.
 
 

  
SOMETHING EVERYONE KNOWS ABOUT YOU? 
 
I’m generous.
 
 

   
WHO WOULD PLAY YOU IN A MOVIE? 
 
Penelope Cruz.
 
 

   
FRAGRANCE?
 
Coco Chanel with Molecule.
 
 

  
MOST TREASURED POSSESSION? 
 
Burgundy croc Birkin my husband bought me at our wedding in Paris.
 
 

   
WHY IS FASHION IMPORTANT TO YOU? 
 
In high school, I received the best dressed award and it meant so much to me because I always took so much time to put my outfits together. Fashion is an expression of yourself of course, but more than that it is even a way of feeling good, feeling better than you truly do when you get out of bed.
 
 

   
HOW DO YOU DESCRIBE YOUR STYLE? 
 
Very feminine. I've always worn Dolce & Gabbana my whole life, because I love the femininity of it and the way it fits my body. I also love prints and colors.
 
 

   
FAVORITE ARTISTS?
 
Jean-Michel Basquiat, Urs Fischer, Friedrich Kunath.
 
 

   

                                           
DESIGNERS THAT “GET” YOU? 
  
Giambattista Valli, Dolce & Gabbana. 
 
 

  
BEST THING YOU’VE BOUGHT ON MODA? 
 
Valentino black dress that has a mermaid style skirt.
 
 

   
CURRENTLY IN YOUR CART? 
 
Alex Perry fall dresses.
   
 

  
TREND YOU MOST REGRET? 
 
Thin eyebrows / fake boobs.
   
 

  
TREND YOU WISHED CAME BACK? 
 
Dark dark tanning with baby oil and smoking.
 
 

   
WHO OR WHAT WOULD YOU BE IN ANOTHER LIFE? 
 
A comedian.
 
 

   
SOMETHING PEOPLE DON’T KNOW ABOUT YOU? 
 
I’m sensitive.
 
 

  
SOMETHING EVERYONE KNOWS ABOUT YOU? 
 
I’m generous.
 
 

   
WHO WOULD PLAY YOU IN A MOVIE? 
 
Penelope Cruz.
 
 

   
FRAGRANCE?
 
Coco Chanel with Molecule.
 
 

  
MOST TREASURED POSSESSION? 
 
Burgundy croc Birkin my husband bought me at our wedding in Paris.
 
 

   
WHY IS FASHION IMPORTANT TO YOU? 
 
In high school, I received the best dressed award and it meant so much to me because I always took so much time to put my outfits together. Fashion is an expression of yourself of course, but more than that it is even a way of feeling good, feeling better than you truly do when you get out of bed.
 
 

   
HOW DO YOU DESCRIBE YOUR STYLE? 
 
Very feminine. I've always worn Dolce & Gabbana my whole life, because I love the femininity of it and the way it fits my body. I also love prints and colors.
 
 

   
FAVORITE ARTISTS?
 
Jean-Michel Basquiat, Urs Fischer, Friedrich Kunath.
 
 

   

Editorial Image
Editorial Image

                                           
FAVORITE MOVIE? 
  
“Pretty Woman.” 
 
 

  
BOOK YOU’D RE-READ? 
 
“The Four Agreements” or “The Alchemist.”
 
 

   
TOP 3 PEOPLE AT YOUR DINNER PARTY? 
 
Jackie Kennedy, Lee Radziwill, Andy Warhol.
   
 

  
ON YOUR PLAYLIST? 
 
Adele or Etta James.
   
 

  
MOST USED APP? 
 
Moda (not joking).
 
 

   
COMPLETE THIS SENTENCE. "INSTAGRAM IS..." 
 
The worst.
 
 

    
WHAT IS YOUR IDEA OF HAPPINESS? 
 
A beach with my family.
 
 

  
WHAT IS YOUR IDEA OF MISERY? 
 
Hot yoga.
 
 

   
HOW DO YOU SPEND MOST OF YOUR TIME? 
 
Working or with my children. When I’m not physically working, I’m strategizing on negotiations or creative ideas for our designs, and when I’m with my children, I try to be in full-on mom mode. Since being a working mom can be challenging, I find that whatever I am in, in that moment, I try to immerse myself in that and only that.
 
 

   
WHO ARE YOUR HEROES?
 
Toni Morrison, Jesus Christ, JFK.
 
 

  
WHAT’S YOUR CHIEF CHARACTERISTIC? 
 
Fairness—the ability to see both sides of the coin.
 
 

   
FOR WHAT FAULT DO YOU HAVE THE MOST TOLERATION? 
 
Addiction.
 
 

   
EXTRAVAGANCE YOU CAN’T LIVE WITHOUT? 
 
Designer clothes.
 
 

   
ARE YOU A LARK OR AN OWL?
 
Lark.
   
 

   
HOW DO YOU DEFINE BEAUTY?
 
Confidence.
 
 

   
BEST BEAUTY SECRET?
 
Happiness.
  
 

   
WHAT DOES THE WORLD NEED MORE OF?
 
Compassion.
 

 

    
HOW DO YOU HOPE TO BE REMEMBERED?
 
As kind.
 
 



   
My best advice? To be interesting, you must be interested.”
 

RAYNI WILLIAMS
 
 


   

                                           
FAVORITE MOVIE? 
  
“Pretty Woman.” 
 
 

  
BOOK YOU’D RE-READ? 
 
“The Four Agreements” or “The Alchemist.”
 
 

   
TOP 3 PEOPLE AT YOUR DINNER PARTY? 
 
Jackie Kennedy, Lee Radziwill, Andy Warhol.
   
 

  
ON YOUR PLAYLIST? 
 
Adele or Etta James.
   
 

  
MOST USED APP? 
 
Moda (not joking).
 
 

   
COMPLETE THIS SENTENCE. "INSTAGRAM IS..." 
 
The worst.
 
 

    
WHAT IS YOUR IDEA OF HAPPINESS? 
 
A beach with my family.
 
 

  
WHAT IS YOUR IDEA OF MISERY? 
 
Hot yoga.
 
 

   
HOW DO YOU SPEND MOST OF YOUR TIME? 
 
Working or with my children. When I’m not physically working, I’m strategizing on negotiations or creative ideas for our designs, and when I’m with my children, I try to be in full-on mom mode. Since being a working mom can be challenging, I find that whatever I am in, in that moment, I try to immerse myself in that and only that.
 
 

   
WHO ARE YOUR HEROES?
 
Toni Morrison, Jesus Christ, JFK.
 
 

  
WHAT’S YOUR CHIEF CHARACTERISTIC? 
 
Fairness—the ability to see both sides of the coin.
 
 

   
FOR WHAT FAULT DO YOU HAVE THE MOST TOLERATION? 
 
Addiction.
 
 

   
EXTRAVAGANCE YOU CAN’T LIVE WITHOUT? 
 
Designer clothes.
 
 

   
ARE YOU A LARK OR AN OWL?
 
Lark.
   
 

   
HOW DO YOU DEFINE BEAUTY?
 
Confidence.
 
 

   
BEST BEAUTY SECRET?
 
Happiness.
  
 

   
WHAT DOES THE WORLD NEED MORE OF?
 
Compassion.
 

 

    
HOW DO YOU HOPE TO BE REMEMBERED?
 
As kind.
 
 



   
My best advice? To be interesting, you must be interested.”
 

RAYNI WILLIAMS
 
 


   

                                           
FAVORITE MOVIE? 
  
“Pretty Woman.” 
 
 

  
BOOK YOU’D RE-READ? 
 
“The Four Agreements” or “The Alchemist.”
 
 

   
TOP 3 PEOPLE AT YOUR DINNER PARTY? 
 
Jackie Kennedy, Lee Radziwill, Andy Warhol.
   
 

  
ON YOUR PLAYLIST? 
 
Adele or Etta James.
   
 

  
MOST USED APP? 
 
Moda (not joking).
 
 

   
COMPLETE THIS SENTENCE. "INSTAGRAM IS..." 
 
The worst.
 
 

    
WHAT IS YOUR IDEA OF HAPPINESS? 
 
A beach with my family.
 
 

  
WHAT IS YOUR IDEA OF MISERY? 
 
Hot yoga.
 
 

   
HOW DO YOU SPEND MOST OF YOUR TIME? 
 
Working or with my children. When I’m not physically working, I’m strategizing on negotiations or creative ideas for our designs, and when I’m with my children, I try to be in full-on mom mode. Since being a working mom can be challenging, I find that whatever I am in, in that moment, I try to immerse myself in that and only that.
 
 

   
WHO ARE YOUR HEROES?
 
Toni Morrison, Jesus Christ, JFK.
 
 

  
WHAT’S YOUR CHIEF CHARACTERISTIC? 
 
Fairness—the ability to see both sides of the coin.
 
 

   
FOR WHAT FAULT DO YOU HAVE THE MOST TOLERATION? 
 
Addiction.
 
 

   
EXTRAVAGANCE YOU CAN’T LIVE WITHOUT? 
 
Designer clothes.
 
 

   
ARE YOU A LARK OR AN OWL?
 
Lark.
   
 

   
HOW DO YOU DEFINE BEAUTY?
 
Confidence.
 
 

   
BEST BEAUTY SECRET?
 
Happiness.
  
 

   
WHAT DOES THE WORLD NEED MORE OF?
 
Compassion.
 

 

    
HOW DO YOU HOPE TO BE REMEMBERED?
 
As kind.
 
 



   
My best advice? To be interesting, you must be interested.”
 

RAYNI WILLIAMS
 
 


   

                                           
FAVORITE MOVIE? 
  
“Pretty Woman.” 
 
 

  
BOOK YOU’D RE-READ? 
 
“The Four Agreements” or “The Alchemist.”
 
 

   
TOP 3 PEOPLE AT YOUR DINNER PARTY? 
 
Jackie Kennedy, Lee Radziwill, Andy Warhol.
   
 

  
ON YOUR PLAYLIST? 
 
Adele or Etta James.
   
 

  
MOST USED APP? 
 
Moda (not joking).
 
 

   
COMPLETE THIS SENTENCE. "INSTAGRAM IS..." 
 
The worst.
 
 

    
WHAT IS YOUR IDEA OF HAPPINESS? 
 
A beach with my family.
 
 

  
WHAT IS YOUR IDEA OF MISERY? 
 
Hot yoga.
 
 

   
HOW DO YOU SPEND MOST OF YOUR TIME? 
 
Working or with my children. When I’m not physically working, I’m strategizing on negotiations or creative ideas for our designs, and when I’m with my children, I try to be in full-on mom mode. Since being a working mom can be challenging, I find that whatever I am in, in that moment, I try to immerse myself in that and only that.
 
 

   
WHO ARE YOUR HEROES?
 
Toni Morrison, Jesus Christ, JFK.
 
 

  
WHAT’S YOUR CHIEF CHARACTERISTIC? 
 
Fairness—the ability to see both sides of the coin.
 
 

   
FOR WHAT FAULT DO YOU HAVE THE MOST TOLERATION? 
 
Addiction.
 
 

   
EXTRAVAGANCE YOU CAN’T LIVE WITHOUT? 
 
Designer clothes.
 
 

   
ARE YOU A LARK OR AN OWL?
 
Lark.
   
 

   
HOW DO YOU DEFINE BEAUTY?
 
Confidence.
 
 

   
BEST BEAUTY SECRET?
 
Happiness.
  
 

   
WHAT DOES THE WORLD NEED MORE OF?
 
Compassion.
 

 

    
HOW DO YOU HOPE TO BE REMEMBERED?
 
As kind.
 
 



   
My best advice? To be interesting, you must be interested.”
 

RAYNI WILLIAMS