PRIVATE LABEL WATCHES
Private Label London uses an assortment of exquisite stones and coatings to customize Rolex’s most enduring timepieces. Here find a range of Rolex styles, including the Milgauss, Daytona, and DateJust, enhanced with jolts of unexpected color and luxury—from sapphire-strewn bezels and hour markers in a rainbow of hues to pastel-washed and diamond pavé dials, vibrant ceramic and an iridescent “Retroleum” coating across cases and bands, and more. To add further customizations, please reach out to our Customer Care team at care@modaoperandi.com.