BEHIND THE BRAND
Established in 1966 by entrepreneurs Michele Taddei and Renzo Zengiaro in Vicenza, Italy, Bottega Veneta is a name that has always been synonymous with luxury. However, long before the advent of the runway shows for which the label now earns much attention, leather goods were the focus. It was in these early days that the company developed the woven leather design called intrecciato, a brand signature that has allowed the Italian label’s products to be recognized without the use of any logos. It was this very idea that spawned the ’70s-era campaign, “When your own initials are enough,” putting forth the notion of discreet chic long before it became a trend.
In 2001, Tomas Maier (previously at Sonia Rykiel and Hermès) was hired as Bottega Veneta's creative director and a new era began. Maier is credited for reinvigorating the label with its core luxury message and cementing the streamlined aesthetic for which it has become known. The brand also became increasingly art-aligned under his tenure, and Bottega Veneta’s “Art of Collaboration” series has teamed it with talents such as Juergen Teller and Nan Goldin.
Maier presented his first women’s ready-to-wear collection in February 2005, and in September 2016 celebrated fifteen years helming the label (a year that also marked Bottega Veneta’s 50-year anniversary). With each collection, Maier gives his clientele clothes that are fashionable and fresh but withstand the test of time and shifting trends.