Fluff

Founded in 2018 by Erika Geraerts, this Australian cosmetics brand reached viral status with their refillable “Cloud compacts.” These vessels hold nourishing lip oils, glowy bronzing powders and more that can be applied with just the swipe of a finger. Fluff takes pride in a minimalist, zero-waste approach to the beauty routine, with a belief that “it’s ok to feel more with makeup, so long as you don't feel less without it.”