Plume Lip Feather Matte Lip Whip

• Glide the applicator across your lips, starting from the center and working outward for even coverage.
• Massage lips together for a blurred, feather-soft finish. If desired, use your fingers or a brush to further blur the edges.

• Châtaigne Grillée, Rose Fumé, Mon Chéri, Syrah Fumé: Dimethicone, Aqua (Water/Eau), Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Butylene Glycol, Silica, Sorbitan Isostearate, Disteardimonium Hectorite, 1,2-Hexanediol, Caprylyl Glycol, Propylene Carbonate, Diisostearyl Malate, Ethylhexylglycerin, Fragrance (Parfum), Silica Dimethyl Silylate, Aluminum Hydroxide, Benzaldehyde, Vanillin. (+/-) : Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 (CI 15850), Red 28 (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 (CI 15985), Red 6 (CI 15850)

• En Feu: Dimethicone, Aqua (Water/Eau), Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Butylene Glycol, Silica, Sorbitan Isostearate, Disteardimonium Hectorite, 1,2-Hexanediol, Caprylyl Glycol, Propylene Carbonate, Ethylhexylglycerin, Fragrance (Parfum), Silica Dimethyl Silylate, Diisostearyl Malate, Benzaldehyde, Vanillin. Iron Oxides (CI 77499), Red 7 (CI 15850), Red 28 (CI 45410), Yellow 6 (CI 15985)

100% of participants agreed that after 12 hours of wear, Plume Lip*:

• Has long-lasting color
• Has long-lasting skin
• Is moisturizing
• Is easy to apply
  *Based on self-reported survey of 22 women ages 20-60
  
  

After One Use**

• 100% of users reported their lips felt smoother
• 100% of users reported their lips felt comfortable throughout the day
• 100% of users reported their lips felt hydrated
• 100% of users reported to find the application to be easy
• 100% of users reported that the product has a blurring effect
• 100% of users reported that the product felt lightweight on the lips
• 100% of users reported that the product has a lasting transfer-proof effect
• 100% of users reported that the product felt highly pigmented
• 100% of users reported that the product felt buildable
  
  

After One Week of Use**

• 100% of users reported their lips felt smoother
• 100% of users reported satisfaction with the length of wear*
• 100% of users reported their lips felt comfortable throughout the day
  
  

*100% positive responses included that it did not need reapplication and that it lasted all day **Based on a self-reported survey of 22 women ages 20-60 after one day’s use and then after one week’s use