The Gradual Tan Lotion

“We don’t carry many self-tanners at Moda, and that’s not an accident. It’s very difficult to find a great self-tanner, and once you find one…I, personally, tend not to deviate. 'The Gradual' is great for people like me who don’t want to spend a ton of time perfecting the art of the tan. You can really just apply this like body lotion and get on with your day.” —Jessica Matlin, Moda Operandi Beauty Director

The weightless, nourishing body moisturizer smooths and conditions skin while subtly dialing up a natural glow in just one hour. Perfect for beginners, it melts into skin upon application and delivers radiant, buildable color. The rich formula is infused with hydrating and skin-boosting ingredients, like Raspberry Seed Oil, Vitamin E, Aloe Vera, and a Caffeine-rich Cellutone Complex to help skin appear firmer.