Hair Alchemy Bond Building Elixir

• Apply evenly to clean, damp hair.
• Style as usual.
• Can be used daily or after every hair wash.

• Curative Blend Chia Seed, Bio Fermented Bamboo Leaf and Plant-Based Protein: Penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, preventing breakage caused by brushing, styling and external aggressors.
• Time-Release Strengthening Technology: Adheres to the cuticle and gradually diffuses active botanicals – safflower, grape, and olive – deep into the hair fiber to restore elasticity, reinforce hair’s structural integrity, and deliver sustained nourishment over time.
• Holistic Rebonding Complex (Upcycled Moringa Seed, Arginine, Malic Acid & a Fortifying Sugar-Derived Matrix): Works in harmony to replenish disulfide, ionic, & hydrogen bonds, helping to restore hair shape, structural integrity, and strength.
• 11 Amino Acids: Reinvigorate hair’s natural keratin while mimicking the moisture magnification properties of the cortex to enhance softness, flexibility and shine.
• Sodium Hyaluronate: A powerful hydration-enhancing agent, delivers a surge of moisture to keep strands plump, smooth and touchably soft.
  
  

Aqua/Water/Eau, Heptyl Undecylenate, Propanediol, Aspergillus Ferment, Cetyl Alcohol, Stearyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Salvia Hispanica Seed Extract, Phenoxyethanol, Cetrimonium Chloride, Glycerin, Guar Hydroxypropyltrimonium Chloride, Sclerotium Gum, Arginine, Sucrose Distearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Sucrose Stearate, Sodium Hydroxide, Hydrolyzed Moringa Oleifera Seed Extract, Synthetic Wax, Carthamus Tinctorius (Safflower) Seed Oil, Mangifera Indica (Mango) Seed Butter, Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Ethylhexylglycerin, Quaternium-95, Hydrolyzed Vegetable Protein, Beta-Sitosterol, Hexylene Glycol, Hydroxyethyl Behenamidopropyl Dimonium Chloride, Citrullus Lanatus (Watermelon) Seed Oil, Trisodium Ethylenediamine Disuccinate, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus/Arundinaria Gigantea Leaf Ferment Filtrate, Malic Acid, Sodium PCA, Sodium Benzoate, Sodium Lactate, Litchi Chinensis Fruit Extract, Aspartic Acid, Tartaric Acid, PCA, Leontopodium Alpinum Flower/Leaf Extract, Benzyl Alcohol, Glycine, Alanine, BHT, Serine, Valine, Potassium Sorbate, Isoleucine, Proline, Threonine, Sodium Hyaluronate, Histidine, Phenylalanine, Tocopherol, Citric Acid, Parfum/Fragrance, Tetramethyl Acetyloctahydronaphthalenes, Hexamethylindanopyran, Limonene, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Citrus Aurantium Peel Oil, Pinene, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citral, Linalyl Acetate, Linalool, Rose Ketones. 9322

• 94% agreed hair feels instantly softer and smoother*
• 94% agreed it absorbs instantly**
• 92% agreed it leaves a clean, weightless feel**
• 90% agreed chemically processed hair feels less brittle and more resilient**
• 87% agreed hair feels continuously strengthened over time**
• 86% agreed hair is left feeling incredibly resilient**
• 84% agreed hair feels resistant to breakage**
• 83% agreed fragile hair feels transformed**
• 81% agreed breakage is noticeably reduced after continued use**
• Clinically proven to instantly restore broken and weak bonds inside the cortex***
• Clinically proven to restore up to 34% of broken disulfide bonds on the cuticle and inside the cortex.****
• 3.5x reduced premature hair breakage****
• Reduces hair breakage by 71.4%****
  
  

*Based on a consumer panel survey of Hair Alchemy Bond Building Elixir on 108 panelists.
**Based on a 28-day consumer panel survey of Hair Alchemy Bond Building Elixir on 108 panelists.
***Based on a clinical test of Hair Alchemy Bond Building Elixir after one use vs. a control group.
****Based on a clinical test of Hair Alchemy Resilience Shampoo, Hair Alchemy Resilience Conditioner, and Hair Alchemy Bond Building Elixir after 5 uses vs. a control group.