Through its line of easy-to-use, multi-use makeup essentials,19-99 is changing the narrative of the beauty industry through formulas that don’t subscribe to one age, gender, or demographic. Taking their mission one step further, the vegan and cruelty-free line also uses recycled materials.

The Buy: Tinted Matte Balm, a moisturizing lip color stick in a universal plum shade—perfect for on-the-go days.
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