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Alessandra Rich

The designer: Each season, Rich gives her feminine but cool girl a story that finds her with fabulous plans and in fabulous attire.   This season it's about: The iconic Kissing Sailor photo. Dress silhouettes nod to the Forties and come in everything from tiny polka dots to bedspread florals (we love the one in green and yellow). They're cut perfectly to ensure they feel modern--especially when cinched with the Perspex belts.

Alessandra Rich

The designer: Each season, Rich gives her feminine but cool girl a story that finds her with fabulous plans and in fabulous attire.   This season it's about: The iconic Kissing Sailor photo. Dress silhouettes nod to the Forties and come in everything from tiny polka dots to bedspread florals (we love the one in green and yellow). They're cut perfectly to ensure they feel modern--especially when cinched with the Perspex belts.

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