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Alessandra Rich

The Designer: Italian-born and London-based Rich is known for taking the seriousness out of eveningwear, replacing with flirty, personality-packed pieces designed for a fun night out.   This Season It’s About: Happy accidents. The collection is titled “Misstake” (see the play on words there?), and is filled with sartorial “bad decisions,” from dressing for the beach and ending up on the dance floor to wearing a vinyl coat on a hot day because it’s “cool”.

Alessandra Rich

The Designer: Italian-born and London-based Rich is known for taking the seriousness out of eveningwear, replacing with flirty, personality-packed pieces designed for a fun night out.   This Season It’s About: Happy accidents. The collection is titled “Misstake” (see the play on words there?), and is filled with sartorial “bad decisions,” from dressing for the beach and ending up on the dance floor to wearing a vinyl coat on a hot day because it’s “cool”.

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