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Alessandra Rich

After debuting her first collection in 2010, Italian-born, London-based designer Alessandra Rich cemented her status with playful spins on offbeat evening numbers. For this latest spring season, Rich hatches a story about a young South American girl named Dolores, who runs away to get married to a boy she just met. As far as her wardrobe goes, it’s as adventurous as the heroine who wears it. Taffeta dresses pair with denim jackets as pouf sleeves and paillette details evoke a sense of bubbly innocence. Amidst the unabashed femininity, waist-cinching trenches emerge classic and strong. Overall, a sense of exuberant whimsy pervades the collection, while perhaps hinting at a future foray in bridal wear.

Alessandra Rich

After debuting her first collection in 2010, Italian-born, London-based designer Alessandra Rich cemented her status with playful spins on offbeat evening numbers. For this latest spring season, Rich hatches a story about a young South American girl named Dolores, who runs away to get married to a boy she just met. As far as her wardrobe goes, it’s as adventurous as the heroine who wears it. Taffeta dresses pair with denim jackets as pouf sleeves and paillette details evoke a sense of bubbly innocence. Amidst the unabashed femininity, waist-cinching trenches emerge classic and strong. Overall, a sense of exuberant whimsy pervades the collection, while perhaps hinting at a future foray in bridal wear.

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