When Bouchra Jarrar was appointed Artistic Director of Women’s Collections in March of 2016, she made headlines. She was the fourth woman in Lanvin’s storied history to hold the lead design role; she was a lesser-known name in possession of a much-coveted position. It is the latter that really tells the story, as it’s the quiet confidence Jarrar’s designs possess that made her the perfect choice for a house known for its timeless style and French elegance.
Jarrar’s career began at Jean Paul Gaultier, where she designed jewelry, followed by ten years spent under creative director Nicolas Ghesquière at Balenciaga and three years as the director of Christian Lacroix’s couture atelier. It’s a resume filled with marquee names and full of incredible experience. However, it was when she founded her own, eponymous label in 2010 that Jarrar began to prove her singular talent. In the six years since she started designing on her own (showing couture as well as ready-to-wear), she has become known for her expert tailoring and her innate ability to craft the perfect cut. Hers are the trousers designed to fit just so and the perfecto jacket that hits at just the right spot. Hers is the thoughtful approach to a woman’s wardrobe, ideal for women in search of a discreet chic that comes from wearing incredible, real-world clothes that whisper rather than shout.