Juan Carlos Obando for Women

Juan Carlos Obando's journey to the world of fashion design is not a typical one. As the Creative Director of an advertising powerhouse, Obando spent his days crafting catchy slogans not couture sketches. It might seem like a stretch, but when you consider that Obando is the mind behind Toyota's "Let imagination run your life" ad campaign, his leap into fashion was almost inevitable. Obando debuted his eponymous collection in spring 2008, which was met with positive feedback and support from Anna Wintour, leading to his nomination for the CFDA Fashion Fund. Beautiful draping elevates Obando's easy separates and delicate dresses from simple to chic, allowing their wearer to transition seamlessly from day to night.
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